Prior to joining the Michigan Small Business Development Center at Western Michigan University as a technology business consultant, Sandra Cochrane spent over seven years as the chief operating officer of the Southwest Michigan Innovation Center in Kalamazoo. Ms. Cochrane shepherded the Innovation Center through its startup phase and is credited with the development, construction and programming of the Innovation Center facility. Ms. Cochrane is viewed as an expert in the incubation industry and serves on the board of directors of the National Business Incubation Association and the Michigan Business Incubator Association, as well as a reviewer for the National Science Foundation’s Small Business Innovation Research/Small Business Technology Transfer (SBIR/STTR) Program and Biotech & Chemical Technologies. Ms. Cochrane earned a B.A. and an M.B.A. from Michigan State University and has earned the rigorous NBIA Incubator Management Certificate.
May 31, 2015
Contrary to popular belief among many entrepreneurs, not every product or service is valuable to every customer. Figuring out what different customers want and then providing a solution that addresses those needs is really hard to do. Read More