ARTICLES
Crowdfunding for small businesses
For the past few years, there's been a lot of excitement about crowdfunding opportunities for small businesses in Michigan.
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Business model canvas: A planning tool
For many people, creating a business plan seems like a chore. However, many business experts agree that a business plan is an important part of any startup strategy.
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SEO tips for small businesses
Search engine optimization, or SEO, is an important component of the online marketing strategies employed by small businesses.
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An alternative to Black Friday and Cyber Monday
Big sales and long checkout lines are the trademarks of the day after Thanksgiving. Many people love to get a jump-start on their holiday shopping by participating in Black Friday, or skip the crowds and shop online on Cyber Monday. However, in between these two shopping “holidays” is a very important day — Small Business Saturday.
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Hiring your first employee
For startups and small businesses, getting ready to hire your first employee is an exciting time.
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How to easily implement videos into your marketing
The online marketing landscape is constantly changing, but ecommerce and online marketing continue to be very important parts of a business’s strategy. There are currently more than 1 billion online buyers worldwide, and it's predicted that video traffic will consume 79 percent of all consumer Internet traffic in 2018. What does that mean for small businesses? If you want to be successful in online marketing, you need to use video.
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The ROI of small business philanthropy
The concept of corporate philanthropy is nothing new. Companies from around the world have long been partnering with charitable organizations to engage employees in corporate giving campaigns.
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Equipping Michigan’s veterans for small business success
As our nation prepares to celebrate its independence, we also honor the men and women who have served our country in the armed forces. There are currently 21,973,000 veterans nationwide and more than 660,000 of them call Michigan home.
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