Hanna Burmeister

Hanna Burmeister

Hanna Burmeister manages marketing and communication strategies for the state headquarters of the Michigan Small Business Development Center at GVSU. Hanna designs and produces key marketing pieces and promotes the SBDC’s services through written success stories, videographies, press releases and social media. She is an active member of the planning committee for Michigan Celebrates Small Business, the state’s yearly small business awards ceremony. Hanna graduated from Michigan State University with a bachelor's degree in communications and public relations and is pursuing her master's of public administration at GVSU.


What market research should be included in your business plan?

September 30, 2015
Writing a business plan can be intimidating. The process of putting your dream down on paper is certainly not easy, but a well-thought business plan is one of an entrepreneur’s most valuable tools. Read More

Don't miss the switch: Why credit card chip technology matters

July 31, 2015
Ready or not, here it comes. The nationwide transition to EMV technology — short for Europay, MasterCard and Visa — is happening and all small businesses are expected to comply. Read More

How does Google's mobile-friendly update affect your business?

March 31, 2015
Chances are, if your business has a website, you've also heard of the importance of having a mobile-friendly website. Whether you shrugged off the suggestion or jumped on board, Google’s upcoming mobile-friendly algorithm update proves the importance of mobile search and has the potential to significantly impact your online marketing. Read More

Crowdfunding for small businesses

February 27, 2015
For the past few years, there's been a lot of excitement about crowdfunding opportunities for small businesses in Michigan. Read More

Business model canvas: A planning tool

January 31, 2015
For many people, creating a business plan seems like a chore. However, many business experts agree that a business plan is an important part of any startup strategy. Read More

SEO tips for small businesses

December 29, 2014
Search engine optimization, or SEO, is an important component of the online marketing strategies employed by small businesses. Read More

An alternative to Black Friday and Cyber Monday

November 26, 2014
Big sales and long checkout lines are the trademarks of the day after Thanksgiving. Many people love to get a jump-start on their holiday shopping by participating in Black Friday, or skip the crowds and shop online on Cyber Monday. However, in between these two shopping “holidays” is a very important day — Small Business Saturday. Read More

Hiring your first employee

October 31, 2014
For startups and small businesses, getting ready to hire your first employee is an exciting time. Read More

How to easily implement videos into your marketing

September 30, 2014
The online marketing landscape is constantly changing, but ecommerce and online marketing continue to be very important parts of a business’s strategy. There are currently more than 1 billion online buyers worldwide, and it's predicted that video traffic will consume 79 percent of all consumer Internet traffic in 2018. What does that mean for small businesses? If you want to be successful in online marketing, you need to use video. Read More

The ROI of small business philanthropy

July 31, 2014
The concept of corporate philanthropy is nothing new. Companies from around the world have long been partnering with charitable organizations to engage employees in corporate giving campaigns. Read More