Hanna Burmeister

Hanna Burmeister

Hanna Burmeister manages marketing and communication strategies for the state headquarters of the Michigan Small Business Development Center at GVSU. Hanna designs and produces key marketing pieces and promotes the SBDC’s services through written success stories, videographies, press releases and social media. She is an active member of the planning committee for Michigan Celebrates Small Business, the state’s yearly small business awards ceremony. Hanna graduated from Michigan State University with a bachelor's degree in communications and public relations and is pursuing her master's of public administration at GVSU.

ARTICLES

How small businesses can use MeL

January 31, 2016
Entrepreneurs, when is the last time you used your library card? Libraries have always been community symbols of knowledge and learning, but if it’s been a while since you’ve visited your local library, you might not recognize all of the resources they offer to small businesses. Read More

How can your business be more collaborative in 2016?

December 31, 2015
The beginning of the year is often a time of reflection and planning for the year ahead. Read More

Where will you #ShopSmall?

November 24, 2015
From the second I heard the faint sound of jingle bells on my TV (on Nov. 1 this year), I knew the holiday shopping season had begun. Read More

5 common small business cyber-security myths

October 31, 2015
It’d be difficult to find a business today that doesn’t use at least one computer based or online system. With online cloud-based services available for anything from accounting to file sharing, it’s no wonder that small businesses are adopting (and inventing) these new technologies. However, as technology gets smarter, so do hackers. Read More

What market research should be included in your business plan?

September 30, 2015
Writing a business plan can be intimidating. The process of putting your dream down on paper is certainly not easy, but a well-thought business plan is one of an entrepreneur’s most valuable tools. Read More

Don't miss the switch: Why credit card chip technology matters

July 31, 2015
Ready or not, here it comes. The nationwide transition to EMV technology — short for Europay, MasterCard and Visa — is happening and all small businesses are expected to comply. Read More

How does Google's mobile-friendly update affect your business?

March 31, 2015
Chances are, if your business has a website, you've also heard of the importance of having a mobile-friendly website. Whether you shrugged off the suggestion or jumped on board, Google’s upcoming mobile-friendly algorithm update proves the importance of mobile search and has the potential to significantly impact your online marketing. Read More

Crowdfunding for small businesses

February 27, 2015
For the past few years, there's been a lot of excitement about crowdfunding opportunities for small businesses in Michigan. Read More

Business model canvas: A planning tool

January 31, 2015
For many people, creating a business plan seems like a chore. However, many business experts agree that a business plan is an important part of any startup strategy. Read More

SEO tips for small businesses

December 29, 2014
Search engine optimization, or SEO, is an important component of the online marketing strategies employed by small businesses. Read More