ARTICLES
Optimizing your email marketing
It’s safe to say that a majority of small business owners would agree that tracking marketing analytics is important. These business owners would also probably agree that they don’t have much time to do so or a thorough understanding of which analytics to track.
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Reasons to celebrate small businesses
Across industries and geographies, every entrepreneur’s journey is full of challenges. Chances are, at some point between turning an idea into a plan and that plan into a thriving business, you might have second-guessed your choice to become an entrepreneur.
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Business growth opportunities through Economic Gardening
Market research is a crucial part of any business plan, which is why it is widely utilized by startups and early stage businesses. While existing, established businesses may not traditionally look to market research to influence their decisions, second-stage companies facing difficulties while trying to grow can benefit greatly from accessing strategic research.
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Attracting talent to your small business
A recent study found that 82 percent of small business owners are planning for growth in 2017. However, small businesses often report that attracting the right talent can be a major challenge in achieving their growth goals.
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An introduction to B Corps
It’s no surprise that Michigan’s 865,352 small businesses have a profound impact on local, national and international economies — as well as the lives of their customers, employees and community members.
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Perfecting the startup pitch
Imagine if you had five minutes to explain the intricacies of your business to someone, using only five slides — and there was also $5,000 on the line.
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Spotlight on National Cyber Security Awareness Month
There has been a quite a bit of buzz lately over the importance of small business cyber security. There are about 500,000 cyber attack attempts per minute around the world, and hackers don’t discriminate — they are targeting everyone from governments to financial institutions to small businesses.
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Creating high-performing teams at your small business
People often say that entrepreneurship isn’t a career — it’s a lifestyle. Forget the 40-hour workweek. Small business owners are constantly thinking about their products or services and how to grow a successful company.
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Leading difficult conversations in the workplace
Take a moment and think back to the last difficult conversation you had with someone at work. Are your hands getting clammy? Is there a slight knot in your stomach?
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Preparing your business for financing: The five Cs of good credit
Small business owners seeking financing regularly ask what a bank expects from them.
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