Hanna Burmeister

Hanna Burmeister

Hanna Burmeister manages marketing and communication strategies for the statewide network of the Michigan Small Business Development Center, or MI-SBDC, based at GVSU. She promotes the SBDC’s services through written success stories, videography, social media, print and online channels. She is also an active member of the planning committee for Michigan Celebrates Small Business, the state’s yearly small business awards ceremony. Burmeister enjoys using her skills and passion to promote Michigan’s entrepreneurial talent. She holds a bachelor’s degree in communications and public relations from MSU and an M.P.A. from GVSU.

ARTICLES

Business growth opportunities through Economic Gardening

March 28, 2017
Market research is a crucial part of any business plan, which is why it is widely utilized by startups and early stage businesses. While existing, established businesses may not traditionally look to market research to influence their decisions, second-stage companies facing difficulties while trying to grow can benefit greatly from accessing strategic research. Read More

Attracting talent to your small business

January 31, 2017
A recent study found that 82 percent of small business owners are planning for growth in 2017. However, small businesses often report that attracting the right talent can be a major challenge in achieving their growth goals. Read More

An introduction to B Corps

December 30, 2016
It’s no surprise that Michigan’s 865,352 small businesses have a profound impact on local, national and international economies — as well as the lives of their customers, employees and community members. Read More

Perfecting the startup pitch

October 31, 2016
Imagine if you had five minutes to explain the intricacies of your business to someone, using only five slides — and there was also $5,000 on the line.  Read More

Spotlight on National Cyber Security Awareness Month

September 30, 2016
There has been a quite a bit of buzz lately over the importance of small business cyber security. There are about 500,000 cyber attack attempts per minute around the world, and hackers don’t discriminate — they are targeting everyone from governments to financial institutions to small businesses. Read More

Creating high-performing teams at your small business

August 31, 2016
People often say that entrepreneurship isn’t a career — it’s a lifestyle. Forget the 40-hour workweek. Small business owners are constantly thinking about their products or services and how to grow a successful company. Read More

Leading difficult conversations in the workplace

July 28, 2016
Take a moment and think back to the last difficult conversation you had with someone at work. Are your hands getting clammy? Is there a slight knot in your stomach? Read More

Preparing your business for financing: The five Cs of good credit

June 30, 2016
Small business owners seeking financing regularly ask what a bank expects from them. Read More

What does the new overtime law mean for small businesses?

May 25, 2016
For the first time in 12 years, the U.S. Department of Labor has announced a new overtime rule that will greatly impact America’s middle class. Read More

Celebrate entrepreneurship: National Small Business Week in Michigan

April 30, 2016
When’s the last time you thanked an entrepreneur? Read More