Hanna Burmeister

Hanna Burmeister

Hanna Burmeister manages marketing and communication strategies for the state headquarters of the Michigan Small Business Development Center at GVSU. Hanna designs and produces key marketing pieces and promotes the SBDC’s services through written success stories, videographies, press releases and social media. She is an active member of the planning committee for Michigan Celebrates Small Business, the state’s yearly small business awards ceremony. Hanna graduated from Michigan State University with a bachelor's degree in communications and public relations and is pursuing her master's of public administration at GVSU.


Crowdfunding for small businesses

February 27, 2015
For the past few years, there's been a lot of excitement about crowdfunding opportunities for small businesses in Michigan. Read More

Business model canvas: A planning tool

January 31, 2015
For many people, creating a business plan seems like a chore. However, many business experts agree that a business plan is an important part of any startup strategy. Read More

SEO tips for small businesses

December 29, 2014
Search engine optimization, or SEO, is an important component of the online marketing strategies employed by small businesses. Read More

An alternative to Black Friday and Cyber Monday

November 26, 2014
Big sales and long checkout lines are the trademarks of the day after Thanksgiving. Many people love to get a jump-start on their holiday shopping by participating in Black Friday, or skip the crowds and shop online on Cyber Monday. However, in between these two shopping “holidays” is a very important day — Small Business Saturday. Read More

Hiring your first employee

October 31, 2014
For startups and small businesses, getting ready to hire your first employee is an exciting time. Read More

How to easily implement videos into your marketing

September 30, 2014
The online marketing landscape is constantly changing, but ecommerce and online marketing continue to be very important parts of a business’s strategy. There are currently more than 1 billion online buyers worldwide, and it's predicted that video traffic will consume 79 percent of all consumer Internet traffic in 2018. What does that mean for small businesses? If you want to be successful in online marketing, you need to use video. Read More

The ROI of small business philanthropy

July 31, 2014
The concept of corporate philanthropy is nothing new. Companies from around the world have long been partnering with charitable organizations to engage employees in corporate giving campaigns. Read More

Equipping Michigan’s veterans for small business success

June 30, 2014
As our nation prepares to celebrate its independence, we also honor the men and women who have served our country in the armed forces. There are currently 21,973,000 veterans nationwide and more than 660,000 of them call Michigan home. Read More