- change ups
Derek DeVries is a senior associate in the digital practice at Lambert, Edwards & Associates, or LE&A, in Grand Rapids. His role involves creating social media strategy, marketing campaigns, collateral and advising on digital development. Prior to joining LE&A, Derek worked for 834 Design & Marketing and spent 11 years in higher education doing public relations, social media marketing and communications for Grand Rapids Community College. In addition to his duties at LE&A, Derek also teaches public relations at Grand Valley State University.
March 13, 2015
Since the advent of public relations, earning positive coverage in the news media was perhaps the most important strategy of PR professionals. The news commanded a large audience, which overwhelmingly trusted its judgment, making it an ideal target to ply a brand’s message. No longer. Read More