Andy Van Solkema

Andy Van Solkema

Functional design systems and visual storytelling have long been a passion for Andy Van Solkema, the chief designer at Grand Rapids-based OST, an IT firm. His passion has grown and evolved to leading a 12-person studio that’s using design for unique outcomes that span stories, systems, processes and experiences. Van Solkema has worked as a design consultant in the printing industry, graphic designer and art director in brand communications and interaction design director. In 2004, Van Solkema started a design studio, Visualhero Design, which was acquired by OST in 2016. He enjoys helping the GVSU Design Thinking Initiative and various nonprofits, as well as leading design workshops at his alma mater and other design education opportunities. Van Solkema holds a B.F.A in graphic design from GVSU and a master’s of design from Kendall College of Art and Design.

ARTICLES

When to engage an outside design team

May 23, 2016
Design provides value to a business at any stage, but there are specific points in your company or project where engaging with a design firm provides the maximum amount of value to your organization. Read More

Technology alone is not enough

November 5, 2014
Things are moving fast. The landscape of startups, emerging technology and big data can be difficult to navigate, let alone keep up with. Read More

The value of design

July 16, 2014
What is the value design can bring to a business? How does business measure a return on a design investment, let alone define something as intangible as “good design”? Read More