Jason Dodge

Jason Dodge

Jason Dodge is founder of BlackTruck Media + Marketing in Grand Rapids, an inbound marketing consultancy focused on improving clients' online presence through honest search engine optimization (SEO), paid search (PPC) and content marketing strategies driven by actionable data analytics. He serves as president of the American Marketing Association of West Michigan, as well as a member of the marketing advisory council for the Maine College of Business at Davenport University. A lifelong skier, Jason is the founder of Michigan Ski Report, acting as the connection point between the industry and the public.

ARTICLES

4 essential elements of digital ad campaigns

August 25, 2016
The amount of advertising dollars and demand for digital advertising is increasing at a rapid pace. Read More

Retargeting: Stalking your customers or genius marketing?

December 24, 2015
As marketers we would all love to have a visitor convert into a customer the first time they visited our site. In reality, the journey of a buyer on your site is not that linear and it could take multiple interactions before they convert. That is where retargeting comes into play. Read More

Creating engagement through video

September 30, 2015
Consider this: The average attention span of an adult is eight seconds, and only 28 percent of web content that is 500 words or more is actually being consumed. Read More

What does your website say about your company?

July 23, 2015
Your company’s website is today’s business card. Read More

Mobile web: Fad or reality?

April 21, 2015
Throughout the past two years, the digital marketing space has seen an increase in the number of “mobile marketing experts” singing the praises of mobile technology, ranging from apps to mobile-optimized websites. Read More

Is anybody really filling out your contact form?

February 19, 2015
You’ve spent a bunch of time, money and effort making your website just right. Read More

Key performance indicators for online marketing success

November 6, 2014
Key performance indicator, or KPI, is often a phrase that gets preached in MBA classes or used in the latest business book targeting the c-suite executive. Read More

Live chat improves customer engagement

October 6, 2014
With a constant influx of news at our fingertips, questions that can be answered by search engines and chatter from social networking sites — it's no surprise that many people have short attention spans when browsing the web. Read More

Content (management) is king

August 14, 2014
Content continues to remain king in the online marketing space. Read More