Jason Dodge is founder of BlackTruck Media + Marketing in Grand Rapids, an inbound marketing consultancy focused on improving clients' online presence through honest search engine optimization (SEO), paid search (PPC) and content marketing strategies driven by actionable data analytics. He serves as president of the American Marketing Association of West Michigan, as well as a member of the marketing advisory council for the Maine College of Business at Davenport University. A lifelong skier, Jason is the founder of Michigan Ski Report, acting as the connection point between the industry and the public.
December 24, 2015
As marketers we would all love to have a visitor convert into a customer the first time they visited our site. In reality, the journey of a buyer on your site is not that linear and it could take multiple interactions before they convert. That is where retargeting comes into play. Read More
November 6, 2014
Key performance indicator, or KPI, is often a phrase that gets preached in MBA classes or used in the latest business book targeting the c-suite executive. Read More
October 6, 2014
With a constant influx of news at our fingertips, questions that can be answered by search engines and chatter from social networking sites — it's no surprise that many people have short attention spans when browsing the web. Read More