Marjorie Steele

Marjorie Steele

Marjorie Steele is a digital marketing consultant who’s worked for more than seven years with agencies and West Michigan businesses, ranging from industrial manufacturing to real estate. With a background in creative writing, Marjorie specializes in many areas, from search engine marketing to branding and integrated strategy. She serves on the board for the Grand Rapids American Red Cross and runs @creativeonion, a boutique agency in Grand Rapids.

ARTICLES

What's your inbound marketing strategy?

February 5, 2016
A digital agency is opening up about its strategic re-focus on inbound marketing. Read More

Uncovering hidden marketing potential with Google Analytics

April 7, 2015
Google Analytics, the free website tracking tool provided by search behemoth Google, is beloved within SEO and webmaster circles. But to most marketers outside of the digital niche, Google Analytics seems cumbersome and impenetrable. Read More

Unpacking SEO: An insider's look at search engine optimization

March 4, 2015
Search engine optimization, aka SEO, is emerging as one of the most-important tools in a modern marketer’s arsenal. Yet, it remains largely opaque to those outside of the industry. Read More

Nonprofit lessons on storytelling and the science of generosity

February 12, 2015
International aid organization Food for the Poor has its direct mail fundraising campaigns down to a science. With programming comprising 96.4 percent of the organization’s total expenses — a ratio even higher than the Red Cross’ 91 percent gold standard — Food for the Poor is clearly making the most of its direct mail-driven donor-engagement strategies, despite the supposed high cost of print marketing. Read More

Multi-channel marketing breathes life into print

December 31, 2014
It’s no secret that print channels have taken a beating lately, with consumer demand shifting away from traditional media. Read More

End-of-year giving should be part of your marketing strategy

December 16, 2014
While CFOs are busily closing the books on 2014, it’s that time of year again to get in last-minute charitable giving. End-of-year donations may be great for an organization’s accounting department, but they can offer much deeper rewards for companies that are willing to invest in a thoughtful strategy. Read More

The power of story: building brand authenticity and engagement

October 24, 2014
Over the last year or so, “brand storytelling” has established itself as the marketing industry’s latest darling. As often happens in the fast-paced world of digital communication, the phrase has become ubiquitous, even though most businesses are still struggling to figure out exactly what it means. Read More