Kim Bode

Kim Bode

Kim Bode is the owner and founder of 834, an integrated communications firm in Grand Rapids, serving clients locally and nationally. 834 provides marketing, communications, public relations, social media, creative, digital, web design/development and special event counsel to clients.

ARTICLES

Millennials and brand loyalty

September 29, 2017
Peanut butter. Jam. Bread. Read More

Have you heard of this thing called AdWords?

March 31, 2017
You may be wondering how to get to the top of the search results page and drive more traffic to your website. Perhaps you have heard about the mysterious world of AdWords. Read More

Why can't I get instant marketing results?

February 28, 2017
In marketing, “good things come to those who wait” means progress and results take time. As much as we would love to snap our fingers and make an instant impact, that isn’t how it works. Read More

The benefits of community engagement

January 31, 2017
Marketing relies on relationships, whether built online or in person. Customers need to connect with a brand on a personal basis and feel heard by an actual person — not a bot. Read More

Did 2017 sneak up on you?

December 30, 2016
This time of year, a lot of companies will reach out to us in an effort to incorporate marketing into their strategy for the new year. Prior to forming a relationship or hiring a communications agency, work to define your needs. Read More

How much do you spend on marketing?

November 30, 2016
If you were to google this question or ask marketing folks, the answer would be 10 percent of your gross annual income. Read More

Why the heck would I tweet?

July 20, 2016
Does Twitter really have a place in business? Are you really going to suggest it as part of a marketing strategy? Read More

3 benefits of local media coverage

May 31, 2016
Whether your customers are local, statewide or national, there are multiple benefits to obtaining local media coverage. Read More

The merging of PR and social media

April 30, 2016
Social media has changed the public relations and media landscape — and how coverage is earned. Read More