ARTICLES

Consulting industry needs to find its ‘place of excitement’

Recent innovations produce much more than just marketing firms.

January 17, 2014
Has the consulting industry changed or is it the same old, same old? Read More

Is a hamburger really just a hamburger?

November 24, 2012
When I think of a hamburger, I am left with a few questions. Why is it so popular? Is it the taste? Is it the years of good marketing? Is it the convenience and price of being fast food? All of the above? Read More

Career building through professional organizations

June 18, 2012

What does it take to find a job, keep a job and do well in your career? Many would agree there is one good answer to all three situations: become involved in a professional group tied to your career choice.

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Positive marketing in a tough economy

May 15, 2011

It’s been difficult for companies to see marketing strategies that work during these troubled economic times, especially for retailers. As we move forward, I am optimistic about the turnaround in the economy for our country, our state and West Michigan.

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Local company appears to market a winning product

October 18, 2010

Editor’s note: Cole’s Quality Foods announced last week it plans to use an aggressive social and online media campaign to introduce and promote “That’s Dinner!” The company’s website, ">www.coles.com, features a landing page dedicated to the new product that allows customers to download coupons, share photos and take part in a contest. Additionally, That’s Dinner! is featured in a YouTube video (">www.youtube.com/user/ColesBreads) and consumers can join Cole’s on Facebook. Meals are being produced in the company’s plant in Muskegon and are now in the freezer sections of Meijer Inc. as well as Spartan Stores grocers.

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Getting past challenges in managing distributionplace

February 14, 2010

Have you ever wondered what it takes to make sure products are in the store when you want to purchase them? Probably not. What most consumers are concerned about is whether the products are available when they want to purchase them, period. Unless you are in a business that makes it all happen or you take a marketing class, you are unaware of the decisions and work that is entailed behind the scenes.

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How is the economy impacting coffee sales

October 19, 2009

Coffee, anyone? It is a question asked as easily as “How are you?” The question to ponder is: Are people still buying their favorite coffee during this dismal economy?

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Spartan displays successful blend — fuel and food

March 6, 2009

The combination of food and gas, at least at one time, meant indigestion, prompting us to reach for Tums or Rolaids. Today, food and gas (petroleum) are marketing tools used to increase sales and profits. Retailers realized they needed to improve the whole shopping experience for their customers. Changes were made to differentiate offerings and to position themselves as value-added stores. Those changes are far-reaching, including adding bigger stores, wider isles, cleaner facilities, specialty products, electronic scanning, customer self-checkout, one-hour photo shops, dry cleaning, Starbucks kiosks, mini-bank branches, pharmacies, and even gas stations. The latter addition has been utilized by the large chains: Dominick’s Finer Foods, Jewel Food Stores, Dahl’s Foods, Sam’s Club, Wal-Mart, Kroger, Costco, Safeway, Albertons,  and of course, locally,  Meijer and Spartan Stores.

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