Ellie Frey

Ellie Frey

Ellie Frey is the director of the Family Business Alliance (www.fbagr.org) and next-generation trustee of the Frey Foundation (www.freyfdn.org). Contact her at freyel@gvsu.edu.


Raising kids amidst family business success

January 30, 2015
The next generation of family business owners is required to be many things. They are expected to be smart — even smarter than their talented entrepreneurial parents. Read More

Service providers, trusted advisors: How to work with family businesses

December 15, 2012
Are the majority of your clients family businesses? Chances are, yes. Read More

Keys to successful multi generational family enterprises

April 16, 2012

As the next generation of my family’s enterprise, the Frey Foundation, I have been training to be a trustee for more than 20 years. This year, I joined two of my cousins on the board.

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A few family business considerations for the new year

December 27, 2011

If you are anything like me, you live and die by the yellow Post-It. These genius creations hold my ideas to be explored later and the “to do” lists that rule my existence. Without the yellow 3M sea, I just might be lost and rudderless. This may sound odd, but as the director of a rapidly growing nonprofit that helps family businesses succeed generation to generation, my board of directors and family business members expect me to keep the organization moving forward. Everyone has their own way of mastering tasks throughout their day, week, month and year.

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Strategic plan Key pillar for successful family firms

January 5, 2011

In order to succeed in today's global economy, the family firm needs to plan for change. This was what presenter Nate Young, president of NewNorth Center for Design in Business, told the audience at a Family Business Alliance event on "Innovation in the Family Owned Business."

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Dialog between generations allows two points of view

September 20, 2010

Recently, the Family Business Alliance hosted a dialog between two generations: the “Now Generation” — those currently running the family business — and the “Next Generation” — those who may one day take over from them. The questions posed to the Now Generation panel were derived ahead of time from an audience comprised of 50 men and woman of the Next Generation of their family’s business. 

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The benefits of a next-generation internship program

February 22, 2010

Everyone is talking about the initiative to attract and retain the next generation. But what if "attracting" and "retaining" isn't enough? What if we have to add another element into that mix — an "educating" element?

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Philanthropy and the family-owned business

December 14, 2009

Let me introduce myself: My name is Ellie Frey and I am the new director of the Family Business Alliance. The FBA's vision is that the members of every family business in West Michigan have the strategies, tools and techniques to succeed generation to generation.

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