Tim Penning

Tim Penning

Tim Penning, PhD, APR, is an associate professor and associate director of the School of Communications at Grand Valley State University, where
he teaches in the Advertising and Public Relations major. He is a past president of the West Michigan Chapter of the Public Relations Society of America (WMPRSA). He also blogs about public relations on his own blog, GRPR. Follow him on Twitter @penningink

 

ARTICLES

The many faces of PR

June 26, 2014
I recently wrote on my GRPR blog about the city of Grand Rapids announcing a new position of communications director. In my post’s headline, I wrote that the city was seeking a PR director. Read More

How to recruit an intern

April 25, 2014
“Send me an intern.” Read More

Clicking through basic elements of a website

March 31, 2014
The basics of a good website have changed over the years. Read More

What are the 6 types of Twitter conversations?

February 28, 2014
In the early days of social media, self-appointed gurus of the medium pointed out the wisdom of keeping social channels distinct. Read More

The iTunes model of media consumption

January 30, 2014
People aren’t consuming news or entertainment media the same way anymore. Read More

Is aggregation aggravating?

December 26, 2013
Everyone is doing it. The traditional media are all over it. Trade publications are really into it. Even organizations, both corporate and nonprofit, are doing it with increasing regularity. Read More

How should you pitch journalists?

November 1, 2013
Getting publicity is a common goal. It’s a great boost for your organization to be featured by a print, radio, TV or online media outlet. Read More

Content can't be a commodity

September 30, 2013
A colleague recently shared with me an article in Harper’s magazine that discusses changes in journalism, advertising and, really, all things media. Read More

PR capacity is essential to nonprofit boards

August 31, 2013
In the nonprofit sector, leaders talk a lot about capacity building. This means that nonprofit organizations seek to build their abilities and resources in order to be more self-sufficient. Read More

Are you shooting photos and videos?

July 18, 2013
It was only three years ago that I interviewed a professional at a local PR firm as part of a series of videos I show my PR classes. I remember him touting that all of their offices had Flip cameras — compact, easy-to-use video cameras — to shoot web videos as part of the tactical mix for their clients. Read More