ARTICLES
How do you measure trust?
I was pleased to read an article at grbj.com recently about some West Michigan companies that were named to the Forbes list of America’s 100 Most Trustworthy Companies.
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How do you measure social media?
After the last blog post about the use of social media by West Michigan organizations, a reader asked a question about how to measure the use and results of social media by organizations.
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West Michigan social media survey finds disengaged channels
Social media has been around for what seems like an eternity in social media terms.
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Is PR your organization's conscience?
A new study about ethics and communication has received a fair share of discussion in the public relations trade publications recently.
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Is the government really interested in online dialogue?
The Wall Street Journal had an interesting article recently about the District of Columbia using social media analytics to grade each governmental department based on citizen comments. You can see for yourself at Grade.DC.Gov.
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State economic development agency wins PR award for online newsroom
The award-winning “Pure Michigan” ads that run across the state and around the country have received positive comments from residents and visitors alike. Now, the Michigan Economic Development Corporation has won an award for its online newsroom.
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Where's the PR in politics?
I get nervous during campaign season. The ads make me cringe. My stomach is in knots during the debates. It’s not because of what the candidates and their campaigns say. It’s because of what people say about them: “spin.” “Distortion.” And eventually (insert heavy sigh), “it’s just PR.” There’s a long history of associating politics with public relations. Of course, there is some overlap. But, unfortunately, the public relations profession gets painted with a broad and nasty brush of politics -- the arena in which the term “spin” originated.
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ArtPrize and the art of PR
There’s no doubt that ArtPrize has been a media phenomenon in more ways than one. It’s been a boon for local business. It certainly has succeeded in stimulating conversations about art. From a public relations point of view, it would be easy to conclude that it has been a triumph given all of the publicity. A search for “ArtPrize" on Google news yields more than 30,000 results.
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