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Keds kicks off Brave Girl campaign with Taylor Swift

February 21, 2013
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Keds kicks off Brave Girl campaign with Taylor Swift
A partial screen shot of Keds' Bravehearts.com

Taylor Swift and Wolverine Worldwide are together.

The Rockford footwear giant has announced Grammy-winning superstar Swift, the poster child for girl power — and never ever, ever getting back together with your ex — will be the face of Keds’ new Brave Girl ad campaign.

You can see the campaign's print ads in March fashion magazines, and the heart of the campaign is Bravehearts.com — a special Keds website encouraging girls and young women to share “stories of strength” on social media channels.

In the video below, which is featured at Bravehearts, Swift discusses tricks to feel confident.

Keds says the campaign will expand over time to include scholarships and mentorships.

“In considering who could be ‘Brave Girl No. 1,’ there was no question that Ms. Swift — who at age 14 convinced her family to move to Nashville, so she could pursue her musical career — was the perfect fit,” said Keds brand President Rick Blackshaw. “We think she is a fantastic role model, an incredible talent and really meaningful to our audience.”

The campaign is just the tip of the iceberg for the Swift-Keds relationship.

In April, Keds plans to release several new styles of shoes designed by Swift. Keds also plans to release Swift collections every season over the next three years.

Sounds like a Love Story to us.

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