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Retailer shoots 'sofies' downtown

September 17, 2014
TAGS Art Van
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Retailer shoots 'sofies' downtown
Photographer and former model Nigel Barker, right, shoots a “sofie” with a contestant. Photo via fb.com

Sofas and a celebrity photographer will be hitting the streets downtown tomorrow.

Art Van Furniture will outfit Rosa Parks Circle with a dozen sofas from 11 a.m. to 1 p.m., giving the public a chance to snap a “sofie” and post it for a chance to win a couch.

People can take the photos by themselves, with friends or with photographer and former model Nigel Barker, the host of Oxygen Network’s “The Face.”

Once the photo is in hand, people can upload it to their Twitter, Facebook or Instagram profiles with the hashtags #ArtVan and #sofaselfie.

People can also posts photos from their favorite couches at an Art Van store to be entered.

The top 55 contestants receiving the most re-tweets, likes and shares by Sept. 30 will win a new sofa.

"Nigel Barker shared his creative vision and extraordinary talent while shooting both our spring and fall 2014 catalogs, and we wanted to have some fun by putting him in front of instead of behind the camera," said Art Van Elslander, founder and chairman, Art Van. 

Art Van will also host a round of “Musical Couches in the Circle,” which will pit 300 guests against each other in the form of musical chairs. The last person sitting will win a $1,000 Art Van gift card.

Art Van is hosting similar events in Detroit and Chicago.

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