Appliance maker calls for videos for national ad spot
An appliance maker and country music star are inviting people to submit videos for a chance to perform in front of “tens of millions of people.”
Whirlpool’s “Every day, care” campaign is asking people to say thanks to the “often unsung caregivers who keep families on track by doing the washing, cooking and cleaning.”
Benton Harbor-based Whirlpool and country music star Hunter Hayes are inviting people from across the country to submit a unique version of the song “You Are My Sunshine” for a chance to be seen and heard in a national 30-second commercial.
"Since my first performance at age four, my parents have given me unconditional care and support,” Hayes said. “It's because of this support that I'm living my dream. I thank my parents in a lot of ways, often through my music.”
Contestants must record themselves singing, humming or playing “You Are My Sunshine” on an instrument and dedicate it to someone “whose acts of care have played a vital role in their life” and then upload the video online.
Submissions are allowed until 11:59 p.m. on Jan. 25.
The winner will be chosen based on video quality, demonstration of care and the performance of the song. The winning performance will be part of a commercial, airing on Feb. 8.
"Music plays a vital role in the care we give and receive, day in and day out," said Jon Hall, senior brand manager, Whirlpool brand. "Care and music both require commitment and sacrifice, both have the power to transform and ultimately, enable great things, which is what the ‘Every day, care’ campaign is all about."
Hayes has been hailed by the Los Angeles Times as a “country-rock-blues guitar hero in the making” and is an award-winning songwriter and multi-instrumentalist.
His self-titled debut album with Atlantic Records in 2011 was platinum selling.
Hayes also has three No. 1 singles, including “Wanted,” “Somebody’s Heartbreak” and “I Want Crazy.”
He will begin the Wheels Up Tour 2015 with Lady Antebellum and Sam Hunt in May.