Food Service & Agriculture, Manufacturing, and Marketing, PR & Advertising

Milk producer awards boy lifetime supply of milk

August 25, 2015
Print
Text Size:
A A
fairlife mile co-founder Sue McCloskey Brady Carpenter
Fairlife milk co-founder, Sue McCloskey, right, gives Brady Carpenter a football helmet and a lifetime supply of milk after he asked how much milk he’d need to drink to become a quarterback at a U-M press conference. Courtesy fairlife

A boy is in for a lifetime of milk after posing a question to University of Michigan football coach Jim Harbaugh.

Six-year-old Ann Arbor resident Brady Carpenter was awarded a lifetime supply of "ultra-filtered" milk by fairlife, which operates a plant in Coopersville, because of what he asked Harbaugh at a press conference: “How much milk do I have to drink to be big enough to be quarterback?”

Harbaugh’s response?

“As much as your little belly can hold.”

The question caught fairlife’s attention, with CEO Steve Jones explaining the decision to give Carpenter the lifetime supply.

“Brady is a perfect example of a smart kid who seems to have some pretty serious dedications and convictions,” Jones said. “We respect that and think that he deserves all the milk he can drink, so he can follow the coach’s advice.”

Carpenter will also receive a tour of the company’s flagship farm in Fair Oaks, Ind.

Carpenter's father, Jason, is astonished by the outcome of a single question.

“We never imagined the positive response we’d get from the public and press to Brady’s questions,” Jason Carpenter said. “He’s a great kid, and we’re thankful to fairlife for helping Brady pursue his quarterback dreams."

"Ultra-filtered" milk

By using cold filtration, Chicago-based fairlife said it sees co-op dairy milk finish with 50 percent more protein, 30 percent more calcium and half the sugar of typical milk.

One eight-ounce serving of fairlife fat free, whole or reduced milk has 13 grams of protein, 40 percent of the recommended daily value of calcium and six grams of sugar.

The company also produces the high-protein shake Core Power for fitness enthusiasts.

Originally started in 1994 as Select Milk Producers, a partnership with Coca-Cola Company established fairlife in 2012. Coca-Cola now acts as the company’s distribution partner. 

Comments powered by Disqus