Marketing Strategies Cluster

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11/5/13 6:00 pm to 11/5/13 9:00 pm EST
GROW
25 Sheldon Blvd SE
Grand Rapids, MI
United States
Marketing Strategies Cluster Small Business Growth and Planning Series (Small Business GPS) Sponsored by State Farm Insurance State Farm Insurance Logo Marketing 101, Internet Marketing, Branding & Personal Selling Cost: $60 for 3 classes (Early Registration), $70 for 3 classes (General Registration) You only need to register one time for the cluster. One registration pays for all three classes in a cluster. If you have trouble registering for this class and you are using Internet Explorer, use the "Tools" menu at the top of your screen and select "Compatibility View." You may need to reload the page. 1) Marketing 101 November 5, 2013 Time: 6:00 - 9:00 pm Description: presents basic marketing concepts such as target market analysis; competition analysis; prospecting and networking and reaching the target market. 2) Internet Marketing November 12, 2013 Time: 6:00 - 9:00 pm Description: creating a plan to develop a website; looking at website development options; marketing on the internet and how to create key term searches including search engine optimization (SEO) and basic customer tracking. 3) Branding and Personal Selling November 19, 2013 Time: 6:00 - 9:00 pm Description: brand creation; differentiating a business; the difference between marketing and selling; sales basics. Registration Information for the Small Business Growth and Planning Series (Small Business GPS) Small Business Growth and Planning Series (Small Business GPS) is designed to provide participants the information and resources to write a business plan. Someone taking all three clusters will have all the resources to write a business plan. Three clusters of three classes each will be offered quarterly. • Business Basics o Strategic Planning o Taxes and Legal - Session 1 o Taxes and Legal - Session 2 • Marketing Strategies o Marketing 101 o Internet Marketing o Branding & Personal Selling • Financial Awareness o Basic Bookkeeping o Financial Analysis 101 o Financing Options