WMSBF Monthly Luncheon: Cause Marketing

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10/14/13 12:00 pm to 10/14/13 2:00 pm AST
Amway Corporate Headquarters
7575 Fulton St.
Ada, MI
United States
West Michigan Sustainable Business Forum is hosting a luncheon program on cause marketing and social purpose on Monday, October 14 at Amway Corporate Headquarters. Featured speakers include Samuel Shiroff, Vice President Business + Social Responsibility for global consulting firm Edelman, and Debra Kalmbach, Manager of Global Corporate Citizenship at Amway. The event is presented by Amway. For more than two decades, Edelman has been at the vanguard of helping leading brands and corporations create lasting connections between business and society. Campaigns such as StarKist’s dolphin-safe tuna, Dove’s Campaign for Real Beauty, Starbucks’ Shared Planet and GE’s ecomagination have helped to communicate and demonstrate alignment with shareholder expectations and the values of stakeholders for mutual benefit. Business + Social Purpose addresses the purpose, CSR, sustainability and citizenship needs of corporations, brands and NGOs. Sam Shiroff is a Vice President of Edelman’s Chicago Business + Social Purpose Practice where his current clients include SC Johnson, Humana, Janssen Pharmaceutical and Quaker. He combines 15 years of international corporate CSR and sustainability experience with a deep knowledge of carbon finance and the non-profit world to provide clients with well-rounded advice from a global perspective. Debra Kalmbach manages the Amway One by One Campaign for Children®, which mobilizes Amway country affiliates, employees and distributors in communities around the world to engage in causes that support children in need. What started as a corporate initiative has turned into a grassroots movement, with unique action taking place by Amway people in big and small ways. The 10-year-old initiative has impacted 10 million children. The meeting will also feature a short presentation from the WMSBF Tools & Resources Committee. Lunch is $10 for members, $15 for non-members. Learn more and RSVP at wmsbf.org/october.