3 Building Blocks of Demand Generation & How to Create Them

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11/14/13 11:30 am EST
Calvin College's Prince Conference Center
1800 East Beltline SE
East Grand Rapids, MI
United States
Contact: Nicole Huston
Year in and year out, in study after study, marketers are asked what their biggest challenge is. And every year, no matter what study you read, demand generation is at the top of the list of problems that marketers can’t seem to overcome. The reason? Because most demand generation is addressed from a tactical perspective, not a strategic perspective. In this presentation, Jay Hidalgo, founder of The Barzel Group and Demand Gen Coach (www.demandgencoach.com) will address the three foundational strategic building blocks that will accelerate demand generation. Jay will not only discuss each “block”, but will also give practical tips on how to start building these strategic pieces into your demand generation process.