Content Strategy with Daniel Eizans & The Understanding Group's GR Open House

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11/19/13 6:00 pm to 11/19/13 9:00 pm AST
TUG|GR Studio
401 Hall Street Southwest
Grand Rapids, MI
United States
The Understanding Group (TUG) invites you to our Grand Rapids Open House on Tuesday, November 19, 2013, from 6pm–9pm. Please join us for an engaging, fun, and informal evening of learning, networking, and refreshments. Improve your understanding of content strategy as Daniel Eizans presents Content Strategy: Creating Business Value Through Better Content. ABOUT THE TALK Content Strategy: Creating Business Value Through Better Content When Dan Eizans joined TUG this spring, co-founder and IA Dan Klyn said, “Eizans brings a new way of seeing to our practice, and a bunch of new ways to connect that strategic point of view to a client’s business opportunity." We are excited to bring his wisdom and expertise to TUG clients, partners, and friends. In a world becoming increasingly driven by big data, it’s easy to fall into the trap of giving too much focus to tactics, techniques and tools for the things we create and the material we manage. In doing so, organizations are losing sight of their guiding purposes, their voice, and their core values. When done correctly, the practice of content strategy can be a vehicle in protecting brand value and ushering in change. Learn how in Daniel’s talk: Content Strategy: Creating Business Value Through Better Content.