Marketing Strategies Cluster- Small Business Growth and Planning

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2/11/14 6:00 pm to 2/11/14 7:00 pm CST
Grand Rapids Opportunities for Women
25 Sheldon Blvd
Grand Rapids, MI
United States
Contact: Amy Light
Marketing Strategies Cluster Small Business Growth and Planning Series (Small Business GPS) Sponsored by State Farm Insurance State Farm Insurance Logo Marketing 101, Internet Marketing, Branding & Personal Selling Cost: $60 for 3 classes (Early Registration), $70 for 3 classes (General Registration) You only need to register one time for the cluster. One registration pays for all three classes in a cluster. If you have trouble registering for this class and you are using Internet Explorer, use the "Tools" menu at the top of your screen and select "Compatibility View." You may need to reload the page. 1) Marketing 101 February 11, 2014 Time: 6:00 - 9:00 pm Description: presents basic marketing concepts such as target market analysis; competition analysis; prospecting and networking and reaching the target market. 2) Internet Marketing February 18, 2014 Time: 6:00 - 9:00 pm Description: creating a plan to develop a website; looking at website development options; marketing on the internet and how to create key term searches including search engine optimization (SEO) and basic customer tracking. 3) Branding and Personal Selling February 25, 2014 Time: 6:00 - 9:00 pm Description: brand creation; differentiating a business; the difference between marketing and selling; sales basics. Registration Information for the Small Business Growth and Planning Series (Small Business GPS) Small Business Growth and Planning Series (Small Business GPS) is designed to provide participants the information and resources to write a business plan. Someone taking all three clusters will have all the resources to write a business plan. Three clusters of three classes each will be offered quarterly. • Business Basics o Strategic Planning o Taxes and Legal - Session 1 o Taxes and Legal - Session 2 • Marketing Strategies o Marketing 101 o Internet Marketing o Branding & Personal Selling • Financial Awareness o Basic Bookkeeping o Financial Analysis 101 o Financing Options • Wrap Up and Implementation People can pick and choose any or all of the clusters. For example, someone may have a marketing background, so they may choose to only take the Business Basics and Financial Awareness Clusters. Note: people can pick and choose only clusters, not classes. Registrants need to take all three classes in a cluster. A cluster costs $60 and consists of 3 classes. Free parking for GROW classes is available in the YWCA lot, located on corner of Weston St SE and South Division. Parking is on a first-come, first-served basis. Enter the lot through the yellow gate on Weston St SE and ring the buzzer to for entry. On your way out of the building, you will need to note the parking code on the back door, which is required to exit the lot. Small Business GPS is designed to provide participants the information and resources to write a business plan. Someone taking all three clusters and the final Wrap Up and Implementation class will be able to write a business plan. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact GROW at (616) 458-3404.