AMA of West MI: Generational Marketing Matters

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5/13/14 11:30 am to 5/13/14 1:00 pm EST
Calvin College's Prince Conference Center
1800 East Beltline SE
Grand Rapids, MI
United States
Contact: Jason Dodge
Featuring Holly Nyland from Whirlpool. Speaker: Holly Nyland, Global Business Development & Innovation Leader at Whirlpool Corporation Today’s business landscape continues to be challenged with the distinct characteristics, behaviors and purchasing preferences of four generations. Successful marketers have learned how to turn these challenges into new opportunities that persuade, motivate and create brand loyalty across the great generational divide. Holly Nyland from Whirlpool will define the different self views of each generation that influences their perceptions, life style and purchase drivers. Gain insights, techniques and tools that will ensure your marketing mechanics engage and appeal to a multi-generational marketplace.