Items Tagged with 'public relations'


PR firms are making more use of ‘news bureaus’ for clients

Sabo PR staff includes experienced journalists who produce ready-made stories.

March 11, 2016
As newspapers across the globe reduce their staff and resources are dwindling, public relations firms are finding they need to make sure their message isn’t lost in the fray, with fewer eyes to see it. In some cases, that means writing the story themselves. Read More

The values of my village

November 15, 2013
As a now 62-year-old public relations practitioner and somewhat retiree (I still conduct media interview training for clients), I look back and see that the investment West Michigan citizens made in me has paid off handsomely for them. Read More

ArtPrize and the art of PR

October 10, 2012
There’s no doubt that ArtPrize has been a media phenomenon in more ways than one. It’s been a boon for local business. It certainly has succeeded in stimulating conversations about art. From a public relations point of view, it would be easy to conclude that it has been a triumph given all of the publicity. A search for “ArtPrize" on Google news yields more than 30,000 results. Read More