Items Tagged with 'Bill McKendry'

ARTICLES

Ad agency exec talks Super Bowl

February 5, 2016
The price tag for a 30-second Super Bowl ad this year is $5 million, and advertisers are competing to reach the estimated 114.4 million American adults who will watch the game on Sunday — with at least half tuning in “as much or more for the commercials as for the game.” Read More

Gravity Six Alliance takes home eight district ADDYs, moves on to national competition

May 6, 2013
The American Advertising Federation District 6 ADDY competition concluded recently with West Michigan advertising collaborative Gravity Six Alliance taking home eight awards — the second most awards following Chicago firm Leo Burnett, which received 23 ADDYs. Read More

Videos: Hanon McKendry opens Super Bowl advertising playbook

January 31, 2013
The Baltimore Ravens and the San Francisco 49ers won’t be the only ones competing on Super Bowl Sunday. Read More