Items Tagged with 'branding'
A key component of the strategy of almost any business is branding: building a name or logo that consumers associate with your business. Read More
Over the last year or so, “brand storytelling” has established itself as the marketing industry’s latest darling. As often happens in the fast-paced world of digital communication, the phrase has become ubiquitous, even though most businesses are still struggling to figure out exactly what it means. Read More
A Grand Rapids-based branding firm has merged with a competitor — and the combined agency will focus on a new niche. Read More