Items Tagged with 'branding'

ARTICLES

The power of story: building brand authenticity and engagement

October 24, 2014
Over the last year or so, “brand storytelling” has established itself as the marketing industry’s latest darling. As often happens in the fast-paced world of digital communication, the phrase has become ubiquitous, even though most businesses are still struggling to figure out exactly what it means. Read More

Hanon McKendry merges with competing marketing firm

August 1, 2013
A Grand Rapids-based branding firm has merged with a competitor — and the combined agency will focus on a new niche. Read More

Videos: What's your favorite Super Bowl ad?

February 5, 2013
With the pizza-and-chips hangover behind you, it’s time to get serious and declare your favorite Super Bowl ad. Read More