Items Tagged with 'social media'

ARTICLES

Should your business try influencer marketing?

November 28, 2017
If you’ve spent any time on Instagram, the phrases “link in bio,” “swipe up” and “#sponsored” will sound pretty familiar. As social media platforms continually evolve, they have created more and more ways for brands to promote their products and engage with fans. However, the competition is tough and attention levels are short. Enter: influencers. Read More

A love letter to LinkedIn

October 31, 2017
Dear LinkedIn, Read More

Millennials and brand loyalty

September 29, 2017
Peanut butter. Jam. Bread. Read More

I know you love your business, but do your customers?

September 29, 2017
What is posted about you on Google or on any social media is a reflection of how others perceive you. Read More

I know you love your business, but do your customers?

March 10, 2017
What’s the “RAP” on you and your business? Read More

How brands should react to Facebook reactions

March 18, 2016
As you might be aware, Facebook finally rolled out its new reactions feature following months of testing. Users now have the option to do more than “Like” content on Facebook — they can also express "Love," "Haha," "Wow," "Sad" and "Angry." Read More

Effective performance: defining the ‘big picture’

February 5, 2016
A former partner sent me an article from The New York Times that discussed how social media is changing how employees feel about their jobs and their on-the-job practices, as well as addressing retention and other recruiting matters. Read More

Do we need another way to communicate?

December 30, 2015
There are a little over a dozen ways to get in touch with me. Read More

Data, business analytics and a knowledge economy

December 4, 2015
The amount of data we, as a society, generate is estimated to double every two years. That means in the last two years, the amount of data we produced was approximately equal to all the data previously generated by mankind. Read More

The war for your time and what it means for brands on social media

October 28, 2015
We’ve reached an interesting milestone in the life of social media — call it “peak user.” Read More