Items Tagged with 'Boileau Communications Management'

ARTICLES

Advertisers should focus on content

The concept of the captive audience is dead.

July 5, 2013
It’s getting harder and harder to get people to sit through a commercial these days with second and even third screens readily available to television and online content watchers, as well as skip options and TiVo. Read More

Local work wins at National ADDY Awards

June 27, 2013
The American Advertising Federation’s 2013 National ADDY Awards were held earlier this month and West Michigan walked away with three awards. Read More