Items Tagged with 'content marketing'

ARTICLES

Creating high-quality content

February 22, 2018
Content marketing was a buzzword tossed around in marketing departments, blogs, conferences and coffee meetings throughout 2017. The trend will continue in 2018, and it’s more competitive than ever. Read More

The power of story: building brand authenticity and engagement

October 24, 2014
Over the last year or so, “brand storytelling” has established itself as the marketing industry’s latest darling. As often happens in the fast-paced world of digital communication, the phrase has become ubiquitous, even though most businesses are still struggling to figure out exactly what it means. Read More

Content can't be a commodity

September 30, 2013
A colleague recently shared with me an article in Harper’s magazine that discusses changes in journalism, advertising and, really, all things media. Read More