Items Tagged with 'content marketing'

ARTICLES

The power of story: building brand authenticity and engagement

October 24, 2014
Over the last year or so, “brand storytelling” has established itself as the marketing industry’s latest darling. As often happens in the fast-paced world of digital communication, the phrase has become ubiquitous, even though most businesses are still struggling to figure out exactly what it means. Read More

Content can't be a commodity

September 30, 2013
A colleague recently shared with me an article in Harper’s magazine that discusses changes in journalism, advertising and, really, all things media. Read More