Items Tagged with 'marketing'


Marketing law lessons learned from the VW ‘clean diesel’ lawsuits

May 20, 2016
The clearest lessons learned from the Volkswagen “clean diesel” lawsuits read like the popular “All I Really Need to Know I Learned in Kindergarten”: Play fair … clean up your own mess … say you’re sorry when you hurt somebody. Read More

Content (management) is king

August 14, 2014
Content continues to remain king in the online marketing space. Read More

Consulting industry needs to find its ‘place of excitement’

Recent innovations produce much more than just marketing firms.

January 17, 2014
Has the consulting industry changed or is it the same old, same old? Read More

Inside Track: VanderHoff recognizes the value of collaboration

Grand Rapids Art Museum’s marketing director is helping transform the facility into city’s go-to site.

December 20, 2013
Kerri VanderHoff doesn’t like to work alone, and why would she when there are so many great people and organizations throughout Grand Rapids with whom she can collaborate? Read More