Items Tagged with 'decision maker'


What CEOs want to talk about (it's not your product)

August 22, 2014
Everyone tells you to meet with the decision maker. Everyone tells you to meet with the CEO. Read More

Finding the elusive decision maker — and then what?

May 9, 2014
Jeffrey, I speak with many people in organizations who want you to think they are the decision maker when in fact they are not. I have wasted too many emails and follow-ups on people who can’t help. How do you ask without hurting the relationship you may have built? How do you determine the real decision maker? Steve Read More