Items Tagged with 'Pure Michigan'

ARTICLES

Pure Michigan drives $1.5B in tourism-related spending

Report on campaign shows state ranks higher in safety, excitement level than in years past.

March 31, 2017
(As seen on WZZM TV 13) A new report from Longwoods International found the Pure Michigan advertising campaign is responsible for $1.5 billion in spending around the state, as well as 5 million trips to Michigan during 2016. Read More

Street Talk: Pure Michigan: boon or bust?

Tour group.

March 31, 2017
While the Michigan Economic Development Corporation was touting another year of positive impact for the state’s tourism industry thanks to the Pure Michigan campaign, a statewide policy organization was making the rounds with a different narrative. Read More

'Pure Michigan' attracts $1.4B in visitor spending

May 9, 2016
The state's "Pure Michigan" campaign attracted $1.4 billion in visitor spending in 2015. Read More

$12M in 'Pure Michigan' ads hit TVs across US

March 14, 2016
Spring is in the air, and “Pure Michigan” is on TVs across America. Read More

Pure Michigan encourages winter adventures

December 28, 2015
Last year, winter tourism generated $2.8 billion in traveler spending in Michigan, according to the Michigan Economic Development Corp., which serves as the state’s marketing arm and is responsible for the Pure Michigan marketing campaign. Read More

State names acting VP for 'Pure Michigan'

June 26, 2015
The vice president at Travel Michigan has resigned after six months into the role, and the organization has named an acting VP. Read More

Grand Rapids sees $206M in spending after 'Pure Michigan' ad

June 8, 2015
The numbers are in, and Grand Rapids’ participation in the statewide “Pure Michigan” campaign is paying off, to the tune of $206 million in incremental spending last year. Read More

Tourism ROI continues at record pace

Visitors contributed $22.8 billion to state’s economy last year.

March 27, 2015
Visitor spending reached record levels in 2014, with visitors spending $22.8 billion in Michigan, much of that due to the Pure Michigan campaign. Read More

Google partners with Pure Michigan to map state by foot

March 23, 2015
While in Grand Rapids on Monday, Michigan Lt. Gov. Brian Calley announced a new partnership between Google and Pure Michigan that will showcase the state's most-iconic destinations across the globe. Read More

State names VP to lead 'Pure Michigan'

October 17, 2014
An award-winning tourism executive and Michigan native will be the new vice president leading the state’s “Pure Michigan” campaign. Read More