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Aquinas College Alksnis Athletics and Recreation Building

College steps into $7M athletic building

A college is preparing to unveil the roughly $7-million athletic building it began constructing last fall. Read More

Sky Zone Kalamazoo

Trampoline park takes next leap

An international franchise of trampoline centers is expanding in the region. Read More

Roxane Divol

Wolverine Worldwide appoints woman to board

The latest member of Wolverine Worldwide's board of directors is a senior executive at a Fortune 500 software maker. Read More

Garalyn Heystek

University wins first place for student-retention program

A pair of staff members at a university in the region have won a first-place award from a regional association of deans for their strategy to help retain business students on academic probation. Read More

Coca Cola Coke name pop bottle

The power of story: building brand authenticity and engagement

Over the last year or so, “brand storytelling” has established itself as the marketing industry’s latest darling. As often happens in the fast-paced world of digital communication, the phrase has become ubiquitous, even though most businesses are still struggling to figure out exactly what it means. Read More