Marketing, PR & Advertising

Trends, themes and special events


Communications firms form strategic partnership

November 24, 2015
Two communications firms have teamed up to provide clients with enhanced services. Read More

Brewery produces pub crawl

November 24, 2015
A bar crawl in the area is on tap for Thanksgiving eve. Read More

Amway releases Global Entrepreneurship Report

November 23, 2015
Americans overwhelmingly see entrepreneurism in a positive light. Read More

Doorbusters a bust?

NerdWallet study finds Black Friday deals are largely bogus.

November 20, 2015
(As seen on WZZM TV 13) Consumers might want to be a tad wary of Black Friday deals this year, according to a NerdWallet study. Read More

Freight broker rolls into market

November 20, 2015
A freight brokerage from Ohio is planning to open a new sales office in the area that will create 75 jobs. Read More

Brewery throws b'day party

November 20, 2015
A local brewery is turning three tomorrow. Read More

Q&A: Sue Schweim Tellier

November 17, 2015
A specialist in business to government, or B2G, marketing, Sue Schweim Tellier works with small businesses to effectively identify and communicate their differentiators through targeted bid responses. Read More

Downtown hotels launch informational TV channel

Goal is to get guests out of their rooms and exploring the city.

November 13, 2015
Three downtown hotels are introducing a new informational television channel to help visitors explore Grand Rapids. Read More

Footwear brand partners with Tough Mudder

November 12, 2015
A footwear and apparel brand will be the presenting sponsor of more than 60 global events in 2016, thanks to a partnership with Tough Mudder. Read More

Partners launch 'Perrigo Pride' campaign

November 10, 2015
A group of economic development organizations are supporting Perrigo, which is the target of a hostile takeover bid, with a "pride"-themed marketing campaign. Read More