Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Producer creates viral video

October 30, 2014
An experimental viral marketer has done it again — drawing in millions of viewers. Read More

Fundraising association celebrates winners

October 30, 2014
A regional association of fundraisers will be handing out awards early next month at its National Philanthropy Day celebration. Read More

False advertising class action lawsuits on the rise

Red Bull offers settlement; website crashes on first day.

October 24, 2014
Earlier this month, Red Bull proposed a $13 million agreement to settle a false advertising class action lawsuit. Read More

The power of story: building brand authenticity and engagement

October 24, 2014
Over the last year or so, “brand storytelling” has established itself as the marketing industry’s latest darling. As often happens in the fast-paced world of digital communication, the phrase has become ubiquitous, even though most businesses are still struggling to figure out exactly what it means. Read More

Footwear division opens pop-up store

October 22, 2014
A footwear division from the area has opened its first North American pop-up store. Read More

Retailer rolls out everyday meal options

October 20, 2014
A retailer has rolled out a “first-of-its-kind” initiative that blends its stores and online presence to help customers make everyday meals. Read More

GRAM produces concert series

October 17, 2014
The Grand Rapids Art Museum’s Sunday Classical Concert Series kicks off this weekend. Read More

Software maker plans up to 25 jobs

October 16, 2014
A developer of sales and customer service software is planning to hire up to 25 employees. Read More

Grand Rapids Drive partners with health system

October 15, 2014
The Grand Rapids Drive have their trainers and another partner for the upcoming basketball season. Read More

Consulting firm produces Meet the Franchisors

October 15, 2014
A consulting firm is hosting an event downtown on Thursday for anyone interested in becoming a franchisee of a local or national franchise. Read More