Marketing, PR & Advertising

Trends, themes and special events


Ad industry names ADDY winners

March 2, 2015
The American Advertising Federation of West Michigan has recognized the best work of 2014. Read More

Health plan launches cost-calculator tool

February 25, 2015
A health plan has launched a web-based tool for its members to calculate their anticipated costs to find the most-affordable services. Read More

PR undergrad vies for national Student of the Year title

February 20, 2015
A local college student has been selected as a top-five finalist for the 2015 PRWeek Student of the Year competition. Read More

Is anybody really filling out your contact form?

February 19, 2015
You’ve spent a bunch of time, money and effort making your website just right. Read More

New book offers a lens for viewing effective leadership

Honest, open relationships built on mutual trust drive success.

February 13, 2015
A Holland leadership-development consultant has built on his series of “trUTips” to create a book for those eager to learn how to become more effective leaders. Read More

Nonprofit lessons on storytelling and the science of generosity

February 12, 2015
International aid organization Food for the Poor has its direct mail fundraising campaigns down to a science. With programming comprising 96.4 percent of the organization’s total expenses — a ratio even higher than the Red Cross’ 91 percent gold standard — Food for the Poor is clearly making the most of its direct mail-driven donor-engagement strategies, despite the supposed high cost of print marketing. Read More

Publisher re-brands global presence

February 10, 2015
A long-standing Christian publisher has re-branded to tap into the awareness of its flagship publication. Read More

Appliance maker asks American consumers what they want

February 6, 2015
What do consumers really want in the next generation of appliances? Read More

Health plan rolls out cash-back perk for healthy purchases

February 4, 2015
A health plan is rolling out a new cash-back perk for its members to incentivize healthy lifestyles through a mobile shopping app. Read More

Amway names chief marketing officer

February 3, 2015
Amway has hired a new global chief marketing officer with 20 years of experience in marketing. Read More