Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

How to easily implement videos into your marketing strategy

September 30, 2014
The online marketing landscape is constantly changing, but ecommerce and online marketing continue to be very important parts of a business’s strategy. There are currently more than 1 billion online buyers worldwide, and it's predicted that video traffic will consume 79 percent of all consumer Internet traffic in 2018. What does that mean for small businesses? If you want to be successful in online marketing, you need to use video. Read More

West Michigan Tourist Association names director

September 26, 2014
A regional tourism nonprofit has hired a new director of image and branding. Read More

Grand Rapids Drive partner with bank

September 24, 2014
The Grand Rapids Drive have a “founding partner.” Read More

PR firm moves into East Hills

September 23, 2014
As it nears its two-year anniversary, a public relations firm has moved into a newly renovated office space in Grand Rapids’ East Hills neighborhood. Read More

Chamber names ATHENA young professional

September 22, 2014
The winner of the ATHENA Young Professional Award is an active force in the Grand Rapids community. Read More

5 tips for getting the most out of LinkedIn

September 22, 2014
With more than 300 million users worldwide, LinkedIn is the online networking tool of choice for a growing number of professionals each year. In fact, in the time it took you to read that opening sentence, approximately nine new members joined LinkedIn. Read More

Retailer shoots 'sofies' downtown

September 17, 2014
Sofas and a celebrity photographer will be hitting the streets downtown tomorrow. Read More

Investment banking firm re-brands

September 16, 2014
An investment banking firm with a 25-year history is re-branding itself to better reflect its scope of services, including a new partnership. Read More

Furniture maker searches the globe for designers

September 11, 2014
Up and coming designers will have an opportunity to have their work viewed by one of the world’s leaders in furniture design, regardless of where they live. Read More

Local design firm earns national recognition

September 10, 2014
A local design firm has received national recognition in two categories for its work promoting Grand Valley State University’s Cyril Lixenberg exhibition. Read More