Marketing, PR & Advertising

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ARTICLES

How does Google's mobile-friendly update affect your business?

March 31, 2015

Chances are, if your business has a website, you've also heard of the importance of having a mobile-friendly website. Whether you shrugged off the suggestion or jumped on board, Google’s upcoming mobile-friendly algorithm update proves the importance of mobile search and has the potential to significantly impact your online marketing.

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PR firm wins Peak Resorts account

March 31, 2015
A public relations firm will provide investor relations services to a Nasdaq-listed company that operates 13 ski resorts across the country. Read More

Packaged-water company partners on goal to plant one million trees

March 31, 2015
A packaged-water company has partnered with the National Forest Foundation to help the company reach its goal to plant one million trees by 2020. Read More

Tourism ROI continues at record pace

Visitors contributed $22.8 billion to state’s economy last year.

March 27, 2015
Visitor spending reached record levels in 2014, with visitors spending $22.8 billion in Michigan, much of that due to the Pure Michigan campaign. Read More

Griffins create contest for Texas getaway

March 27, 2015
The Grand Rapids Griffins are offering up a free trip to San Antonio, Texas through a partnership with an airport and airline. Read More

Sign store ranks among tops in chain

March 27, 2015
A sign store is one of the top-selling franchisees in its chain. Read More

Amway Grand Plaza names general sales manager

March 24, 2015
The first-ever employee of Amway Grand Plaza, who has risen to the role of general sales manager during his career, has announced his retirement and transition to a new role. Read More

Google partners with Pure Michigan to map state by foot

March 23, 2015
While in Grand Rapids on Monday, Michigan Lt. Gov. Brian Calley announced a new partnership between Google and Pure Michigan that will showcase the state's most-iconic destinations across the globe. Read More

Judge sentences ex-marketing exec for fraud

March 23, 2015
A former marketing director at a college in the region has been sentenced to prison for defrauding the school. Read More

PR undergrad wins national Student of the Year title

March 23, 2015
A college public relations student beat out more than 100 of her peers to win PRWeek’s 2015 Student of the Year title. Read More