Marketing, PR & Advertising

Trends, themes and special events


Less is more strategically for Fifth Third

Emphasis will shift from adding physical branches to investing in digital banking.

October 21, 2016
Fifth Third Bank CEO Greg Carmichael sees West Michigan as a vital market for the bank, but not one that will require a lot more brick-and-mortar investment. Read More

Q&A: Lindsey Sage

October 18, 2016
Lindsey Sage leads the health care and strategic accounts teams at Custer and oversees the company’s strategic initiatives, training and ongoing employee development. Read More

SMG names director of marketing

October 14, 2016
A new director of marketing has been hired for the SMG-managed Van Andel Arena, DeVos Place and DeVos Performance Hall. Read More

Office Space Smash benefits nonprofit

October 12, 2016
A pair of downtown businesses have partnered with a nonprofit to find a cure for a case of the Mondays. Read More

Building products maker hires marketing director

October 10, 2016
A man with more than 20 years of B2B marketing experience is the new marketing director for a local maker of building products. Read More

Inside Track: Sharing West Michigan’s stories

Spectrum Health senior communications specialist Rick Jensen enjoys being active in public relations community.

October 7, 2016
Rick Jensen has the opportunity to share some of the most amazing stories in pediatric medicine with the West Michigan community and beyond. Read More

Bissell Homecare evolves over 140 years

Beginning with the carpet sweeper, Grand Rapids-based firm embraces new direction developing pet hair vacuums.

October 7, 2016
It’s oft repeated “necessity is the mother of invention” and in the case of Bissell Homecare Inc., it was a case of really bad allergies that led to the invention of the carpet sweeper, which would become the company’s first product. Read More

Leadership conference encourages women to ‘sit at the table’

Lean In Michigan event to prepare women for leadership roles.

October 7, 2016
In 2010, Facebook COO Sheryl Sandberg recorded a TED Talk titled, “Why we have too few women leaders,” where she encouraged women to “lean in” and “sit at the table.” Read More

Nonprofit produces Bark in the Dark

October 6, 2016
A local park will be overrun by both two-legged and four-legged athletes this Saturday. Read More

Amway survey: Peer-to-peer selling is 'booming'

October 4, 2016
Peer-to-peer selling is “booming,” with 60 percent of respondents to Amway’s State of Social Selling Survey saying they’ve been contacted by a “social seller” — and one-third of those consumers saying they’ve purchased products from one. Read More