Advertising, Marketing & PR

Trends, themes and special events

ARTICLES

Mary Reagan Shapton designs marketing firm

April 22, 2014
Mary Reagan Shapton has guided Reagan Marketing + Design through more than two decades of slow and steady growth. Read More

Food maker develops online community for Latina moms

April 21, 2014
A food maker is rolling out a branded online community targeted at Latina moms. Read More

Sign maker acquires longtime printer

April 18, 2014
A local printer with a 44-year history has been acquired by a Traverse City-based maker of large banners, signs and displays. Read More

Design firm doubles space

April 17, 2014
A downtown design firm is growing and giving back in the process. Read More

Dream Big Fair elevates women of color

April 11, 2014
The Dream Big Fair is showcasing businesses owned by women of color on Saturday. Read More

E-cigarette maker rolls out $20M marketing campaign

April 8, 2014
An e-cigarette maker in the region is investing $20 million to market one of its brands internationally. Read More

Ginny Seyferth develops PR talent

April 8, 2014
Ginny Seyferth’s public relations business is based on talent, so it should be no surprise that she spends some of her time making sure plenty of talent is developed in West Michigan and stays here. Read More

Jennifer Maxson coaches leaders

April 8, 2014
For the last eight years, Jennifer Maxson has led the strategic direction and organizational management of Varnum Consulting as practice group leader and relationship manager. Read More

X-Rite develops image color-matching app

April 4, 2014
The color-management company X-Rite has developed a mobile app to help creative professionals optimize the color of images on mobile devices. Read More

Clicking through basic elements of a website

March 31, 2014
The basics of a good website have changed over the years. Read More