Advertising, Marketing & PR

Trends, themes and special events


Dream Big Fair elevates women of color

April 11, 2014
The Dream Big Fair is showcasing businesses owned by women of color on Saturday. Read More

E-cigarette maker rolls out $20M marketing campaign

April 8, 2014
An e-cigarette maker in the region is investing $20 million to market one of its brands internationally. Read More

Ginny Seyferth develops PR talent

April 8, 2014
Ginny Seyferth’s public relations business is based on talent, so it should be no surprise that she spends some of her time making sure plenty of talent is developed in West Michigan and stays here. Read More

Jennifer Maxson coaches leaders

April 8, 2014
For the last eight years, Jennifer Maxson has led the strategic direction and organizational management of Varnum Consulting as practice group leader and relationship manager. Read More

X-Rite develops image color-matching app

April 4, 2014
The color-management company X-Rite has developed a mobile app to help creative professionals optimize the color of images on mobile devices. Read More

Clicking through basic elements of a website

March 31, 2014
The basics of a good website have changed over the years. Read More

Ad industry wins gold at regional ADDYs

March 28, 2014
Advertising industry professionals brought home three gold awards from the regional ADDYs this month. Read More

Inside Track: Barrett matches preferences with his job for a ‘good life’

A star on social media, the founder of Status Creative aims to take his company to the next level.

March 21, 2014
Jeff Barrett thrives on being an extrovert and forming relationships, yet he’s possibly best known for his Twitter handle. Read More

TV station sees ownership change

March 21, 2014
A Grand Rapids television station is joining the second largest pure-play television broadcasting company in the U.S. Read More

Bottled-water maker partners with 'Pure Michigan'

March 20, 2014
| By AP
A Michigan company is partnering with “Pure Michigan” to showcase some of the state's natural beauty on its packaging. Read More