Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

YMCA names director of mission advancement

January 27, 2015
There’s a new director of mission advancement at the YMCA of Greater Kalamazoo. Read More

PR firm names managing director

January 23, 2015
A public relations firm has expanded its management team. Read More

Food maker launches website on breakfast

January 23, 2015
A food maker has launched a website all about breakfast to elicit feedback from consumers and tell its stories. Read More

Appliance maker calls for videos for national ad spot

January 22, 2015
An appliance maker and country music star are inviting people to submit videos for a chance to perform in front of “tens of millions of people.” Read More

Brewery plans b'day festival

January 20, 2015
A brewery in the region is planning a big birthday party later this year — with a lottery system for tickets. Read More

Inside Track: Boileau foresees dynamic growth ahead

A short-lived career in journalism after college led Randy Boileau into the finance industry and the field of communications.

January 16, 2015
A couple of key words that come up repeatedly when Randy Boileau speaks about his past and future are “storytelling” and “interesting,” both of which are also good words to describe Boileau. Read More

Neuroscientific research, national study show print is not dead

January 16, 2015
Despite rumors to the contrary, print is not dead. Read More

Downtown bar throws b'day party

January 15, 2015
A growing bar is hosting a party this weekend to celebrate its seventh birthday. Read More

Digital marketing firm flies solo — again

January 12, 2015
A digital marketing firm is moving and re-branding after ending a long-running partnership with another agency. Read More

Re-thinking Facebook and Twitter for brands

January 9, 2015
The numbers are more depressing than Congressional approval ratings. Read More