Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Region’s colleges bank $112 million in giving

U.S. colleges and universities raised $43.6 billion in donations, up 6.3 percent from 2016.

February 16, 2018
Six West Michigan colleges received more than $112.74 million in donations last year. Read More

Owners sell fundraising company

February 13, 2018
A local gift card-based fundraising company has been sold to an out-of-state buyer. Read More

Fifth Third transfers ownership of River Bank Run

February 9, 2018
An annual Grand Rapids charity event has a new owner and manager. Read More

Bookstore buys inventory from closed shop

February 7, 2018
A local bookstore has purchased the remaining stock from another shop that closed late last year. Read More

Sign company ranks among tops in chain

February 5, 2018
The local franchise of a national sign and graphics company has been recognized as one of the chain’s top-performing locations. Read More

Small enterprises thrive online

Study shows small businesses increasingly use digital tools to reach customers, boost sales, hire employees.

February 2, 2018
A new study by a trio of tech-focused organizations demonstrates how small outfits are using social media to their advantage. Read More

Marketing firm revamps message

With new owner, Blue Flame Thinking looks to refocus specialization, improve community involvement.

February 2, 2018
A local marketing firm is shifting gears. Read More

Sales company acquires firm

February 2, 2018
A national sales company for consumer packaged goods has acquired a local firm to expand its capabilities. Read More

College rates publicly traded West Michigan companies on 'trustworthiness'

February 1, 2018
Several publicly traded West Michigan companies have been rated on their “trustworthiness.” Read More

Insurer launches digital wellness hub

January 30, 2018
A health insurer has launched a digital wellness hub for its members. Read More