Advertising, Marketing & PR
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ARTICLES
Whirlpool's KitchenAid 'powered by' SodaStream
Whirlpool Corporation’s KitchenAid division has made a deal with SodaStream, an Israeli manufacturing company, to add to the KitchenAid product line an in-home carbonated beverage system, according to the Benton Harbor-based home appliance manufacturer.
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Iserv turns on free Wi-Fi at Rosa Parks Circle
The company has kept its promise, and thousands of downtown workers and visitors to Rosa Parks Circle will benefit from it.
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NeoCon buzz: accommodating digital technology
West Michigan office furniture makers are talking about electronics this week.
New office chairs and electronic communications technology is behind much of the buzz at NeoCon this year, ranging from an office chair designed for personal mobile device users to built-in electronics in tables and wall panels.
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Video: Whirlpool turns to storytelling to break through the clutter
Whirlpool launched a new television spot last month titled “teen jeans,” which portrays a teenager aghast that her mother has washed her favorite pair of jeans, because she is worried that the trip through the washing machine will ruin the new look.
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Online video advertising becoming effective tool for brands
It may merge with TV advertising in next 10 years.
Television advertising is starting to see some serious competition from online video advertising in terms of effectiveness.
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X-Rite's Pantone colors Procter & Gamble brands in the cloud
Procter & Gamble has implemented the cloud based color-management service PantoneLIVE developed by Pantone, a subsidiary of Grand Rapids-based X-Rite.
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Video: Grand Rapids stars in national Pure Michigan commercial
Experience Grand Rapids has announced the launch of the national Grand Rapids commercial — in partnership with the Pure Michigan campaign.
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Ford airport names Tara Hernandez marketing and communications manager
Tara Hernandez has been hired as the new marketing and communications manager for the Kent County Department of Aeronautics.
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What makes up a media ecosystem?
Media and the way it is consumed is changing so rapidly that it can be overwhelming. It is a challenge both as a consumer and a professional to keep up not only with the rush of information, but the constantly changing platforms, channels and technology associated with media today.
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Kellogg reaches $4M settlement over Frosted Mini-Wheats ads
NEW YORK — Kellogg has agreed to pay $4 million to settle a class-action lawsuit over the marketing claims it made for Frosted Mini-Wheats.
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