Marketing, PR & Advertising

Trends, themes and special events


Student boarders ride growth wave

In addition to original design-and-build aspect, Forest Hills’ Gone Boarding class expands to include marketing, digital media.

February 24, 2017
An action sports program at Forest Hills Public Schools has grown exponentially in two years and is attracting new professional partnerships. Read More

Startup partners with crop-protection marketer

February 24, 2017
A startup developing bio-insecticides for the agriculture industry has partnered with a marketer of crop-protection products to bring a product to market. Read More

Bazzani Group takes inclusive action

Builder partners with Skot and Barbara Welch to lead development of a more diverse community.

February 17, 2017
Bazzani Building Group is taking a deliberate — but natural — step toward inclusion in Grand Rapids. Read More

Partners representing West Michigan at SXSW Michigan House

February 17, 2017
For the third year, Michigan House will be finding a temporary home at SXSW in Austin, Texas — and this time, they’re bringing Grand Rapids Mayor Rosalynn Bliss. Read More

Advertising industry names ADDY winners

February 17, 2017
The West Michigan advertising industry has doled out a number of ADDY awards. Read More

Professional cleaners flourish by word of mouth

Cleaning businesses see referrals multiply as companies expand, look to outsource janitorial work.

February 10, 2017
Two local cleaning services companies are seeing steady growth without advertising. Read More

Medical company signs national deal with insurer

February 10, 2017
A local genetic screening company has secured a national contract with the third-largest health insurer in the country. Read More

Speaker presenting 'Understanding global PR'

February 10, 2017
A local college is hosting an author and professor on Monday who’s worked in PR for the United Nations and the Obama administration. Read More

Co-owners sell production studio

February 7, 2017
A provider of lighting, grip and camera support equipment for the film industry has purchased a local production studio. Read More

GRBJ Podcast: Doug Small of Experience Grand Rapids

February 7, 2017
Doug Small — the president and CEO of Experience Grand Rapids — is the featured guest in episode 20 of the GRBJ Podcast. Read More