Marketing, PR & Advertising

Trends, themes and special events


Label maker hires VP of sales and marketing

April 25, 2017
A local custom label maker has named its new vice president of sales and marketing. Read More

Nonprofit launches $4M fundraising campaign

April 21, 2017
A nonprofit in the region focused on helping female survivors of domestic and sexual violence has launched a $4-million fundraising campaign. Read More

Amway opens $2.5M business center on West Coast

April 20, 2017
Amway has opened a new $2.5-million business center on the West Coast to serve its independent business owners. Read More

Museum mixing beer, food and art

April 19, 2017
A museum in the region will host a national inflatable art exhibit at a beer, food and art fundraiser this weekend. Read More

Law firm hires director of marketing and business development

April 13, 2017
A local law firm has named a 25-year veteran of the legal industry to serve as the firm’s director of marketing and business development. Read More

Advertising company moving to West Side

April 11, 2017
A local digital advertising company housed downtown is heading to the West Side. Read More

PR firm appoints director

April 6, 2017
A local public relations firm has named a new director. Read More

MLB stadium featuring West Michigan breweries

April 6, 2017
Two West Michigan breweries are now sponsors at a Major League Baseball stadium. Read More

Design mavens preserve West Michigan’s rich history

West Michigan Graphic Design Archives to host work from pre-computer era.

March 31, 2017
Graphic designers Linda Powell and Barbara Loveland know the stories behind some of the greatest graphic design pieces to come out of West Michigan, and they want to make sure those stories are preserved for future generations. Read More

Pure Michigan drives $1.5B in tourism-related spending

Report on campaign shows state ranks higher in safety, excitement level than in years past.

March 31, 2017
(As seen on WZZM TV 13) A new report from Longwoods International found the Pure Michigan advertising campaign is responsible for $1.5 billion in spending around the state, as well as 5 million trips to Michigan during 2016. Read More