Marketing, PR & Advertising

Trends, themes and special events


Dream Big Fair spotlights businesses by women of color

April 16, 2015
An event this weekend is bringing light to ventures and initiatives by women of color in the area. Read More

Should your brand use Periscope or Meerkat?

April 15, 2015
By now you’ve likely heard of Meerkat and Periscope. Read More

Bar throws b'day party

April 15, 2015
A downtown bar is celebrating its birthday with a deal on one of the nation’s “best” burgers and Michigan whiskey. Read More

Inside Track: A proven leader in destination sales

A salesman since his college days, Tom Bennett loves working head-to-head against cities trying to book a convention.

April 10, 2015
Over the years, Tom Bennett has watched Grand Rapids develop from afar. Read More

Uncovering hidden marketing potential with Google Analytics

April 7, 2015
Google Analytics, the free website tracking tool provided by search behemoth Google, is beloved within SEO and webmaster circles. But to most marketers outside of the digital niche, Google Analytics seems cumbersome and impenetrable. Read More

JetCo provides link to government contracts

Local firm is named by Michigan Defense Center to help companies write bid proposals.

April 3, 2015
JetCo Solutions, an eight-year-old Grand Rapids consulting firm that helps companies win government contracts, has been named by the Michigan Defense Center as one of just two firms in the U.S. pre-qualified to be involved with its bid writing grants. Read More

Modustri names VP of business development

April 3, 2015
A startup maker of measurement and data-collection software and hardware has a new vice president of business development. Read More

PR firm wins Peak Resorts account

March 31, 2015
A public relations firm will provide investor relations services to a Nasdaq-listed company that operates 13 ski resorts across the country. Read More

Packaged-water company partners on goal to plant one million trees

March 31, 2015
A packaged-water company has partnered with the National Forest Foundation to help the company reach its goal to plant one million trees by 2020. Read More

How does Google's mobile-friendly update affect your business?

March 31, 2015
Chances are, if your business has a website, you've also heard of the importance of having a mobile-friendly website. Whether you shrugged off the suggestion or jumped on board, Google’s upcoming mobile-friendly algorithm update proves the importance of mobile search and has the potential to significantly impact your online marketing. Read More