Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Wolverine Worldwide retains consumer engagement firm

May 24, 2017
Wolverine Worldwide has entered into a multi-year agreement with a consumer engagement firm that will provide the footwear and apparel maker with solutions related to consumer data and strategy. Read More

Case Equipment undergoes rebranding effort

Following 10 years of declining sales, construction equipment manufacturer looks to triple market share with five-year plan.

May 19, 2017
James Maioho is setting up a bulkhead to help resuscitate Case Construction Equipment’s market share and reputation in Michigan. Read More

Nonprofit hires business development officer

May 19, 2017
A local nonprofit plans to expand its microlending program and has hired a new business development officer to support the effort. Read More

$9M urban apartment complex opens leasing

May 18, 2017
A $9-million, mixed-use apartment complex in Grand Rapids has begun leasing. Read More

Partners launch web design firm

May 18, 2017
A local design studio has spun off a second startup offering specialized website design. Read More

Food distributor hires VP of marketing

May 18, 2017
A local food distributor has named a new vice president of marketing. Read More

Fundraising company acquires competitor

May 9, 2017
A local fundraising company has acquired an out-of-state competitor. Read More

Downtown bar celebrating anniversary

May 9, 2017
A downtown bar is celebrating its seventh anniversary this Thursday with an all-day burger bash. Read More

PR industry names PRoof award winners

May 5, 2017
The West Michigan chapter of a national public relations society has honored the region’s best PR efforts of the year. Read More

8 reasons no one is reading your blog

April 30, 2017
If you’re like many small business owners, you might be investing a ton of time into a company blog without seeing any results. Read More