Advertising, Marketing & PR

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One challenging aspect of interviewing business leaders is they often prefer talking about their team rather than themselves. Read More

Allegan-based Perrigo has begun what it claims is the first broad marketing and communications campaign to raise consumer awareness of, and confidence in, generic over-the-counter medications sold by major retailers under their own store brands. Read More

For the first time ever this week, Wolverine Worldwide is hosting a global conference for all of its brands — and the event is being held in downtown Grand Rapids at DeVos Place. Read More

(As seen on WZZM TV 13) Look for the Grand Rapids Downtown Development Authority to pedal out a new marketing campaign this summer to encourage bicycle riding throughout the district. Read More

Ice cream parlors around the state are opening for summer, and Hudsonville Ice Cream has once again teamed up with Pure Michigan to host a flavor-of-Michigan competition. Read More

Chris Willis, CEO of Media 1, knows full well a sputtering economy doesn’t entitle senior managers to rest on their laurels. Read More

The American Advertising Federation District 6 ADDY competition concluded recently with West Michigan advertising collaborative Gravity Six Alliance taking home eight awards — the second most awards following Chicago firm Leo Burnett, which received 23 ADDYs. Read More

Hiring continues in West Michigan, and MassMutual MidMichigan, a general agency of Massachusetts Mutual Life Insurance Co., is the latest to announce that it will be adding employees in the area. Read More