Advertising, Marketing & PR

Trends, themes and special events

ARTICLES

Whirlpool's KitchenAid 'powered by' SodaStream

June 18, 2013
Whirlpool Corporation’s KitchenAid division has made a deal with SodaStream, an Israeli manufacturing company, to add to the KitchenAid product line an in-home carbonated beverage system, according to the Benton Harbor-based home appliance manufacturer. Read More

Iserv turns on free Wi-Fi at Rosa Parks Circle

June 14, 2013
The company has kept its promise, and thousands of downtown workers and visitors to Rosa Parks Circle will benefit from it. Read More

NeoCon buzz: accommodating digital technology

West Michigan office furniture makers are talking about electronics this week.

June 7, 2013
New office chairs and electronic communications technology is behind much of the buzz at NeoCon this year, ranging from an office chair designed for personal mobile device users to built-in electronics in tables and wall panels. Read More

Video: Whirlpool turns to storytelling to break through the clutter

June 7, 2013
Whirlpool launched a new television spot last month titled “teen jeans,” which portrays a teenager aghast that her mother has washed her favorite pair of jeans, because she is worried that the trip through the washing machine will ruin the new look. Read More

Online video advertising becoming effective tool for brands

It may merge with TV advertising in next 10 years.

June 7, 2013
Television advertising is starting to see some serious competition from online video advertising in terms of effectiveness. Read More

X-Rite's Pantone colors Procter & Gamble brands in the cloud

June 5, 2013
Procter & Gamble has implemented the cloud based color-management service PantoneLIVE developed by Pantone, a subsidiary of Grand Rapids-based X-Rite. Read More

Video: Grand Rapids stars in national Pure Michigan commercial

June 3, 2013
Experience Grand Rapids has announced the launch of the national Grand Rapids commercial — in partnership with the Pure Michigan campaign. Read More

Ford airport names Tara Hernandez marketing and communications manager

June 3, 2013
Tara Hernandez has been hired as the new marketing and communications manager for the Kent County Department of Aeronautics. Read More

What makes up a media ecosystem?

May 31, 2013
Media and the way it is consumed is changing so rapidly that it can be overwhelming. It is a challenge both as a consumer and a professional to keep up not only with the rush of information, but the constantly changing platforms, channels and technology associated with media today. Read More

Kellogg reaches $4M settlement over Frosted Mini-Wheats ads

May 28, 2013
| By AP
NEW YORK — Kellogg has agreed to pay $4 million to settle a class-action lawsuit over the marketing claims it made for Frosted Mini-Wheats. Read More