Advertising, Marketing & PR

Trends, themes and special events

ARTICLES

The online newsroom

July 28, 2014
It’s probably at the rate of once a week that I read a blog post or newsletter article wondering or asserting that the news release is dead. But that’s not exactly true. One reason news releases are still useful is the online newsroom. Read More

Kendall College grad wins American Advertising Award

July 14, 2014
A recent graduate of Kendall College of Art and Design has won a national American Advertising Award — formerly known as an ADDY — from the American Advertising Federation for her work telling the story of a World War II soldier and his brother. Read More

4 critical steps for digital channel maintenance

July 13, 2014
It's 5:00 p.m. — do you know where the credentials to your social media accounts are? Read More

Marketing firm awards service grants

July 7, 2014
An integrated marketing firm has named the recipients of its first matching service grants. Read More

State invites auto suppliers to Automechanika Shanghai

July 7, 2014
West Michigan auto suppliers have the opportunity to attend Automechanika Shanghai with the state’s marketing arm. Read More

Mercantile ranks among banks best in social media

Its employee-produced videos on YouTube are clever and entertaining.

July 4, 2014
The Independent Community Bankers of America has included Mercantile Bank in Grand Rapids on its second annual list of the Top 50 Community Bank Leaders in Social Media. Read More

Design firm stands out in North American contest

July 4, 2014
A design firm has been named one of the “standouts and stunners” of a North American design competition for its work for a furniture maker. Read More

West Michigan marketing firm expands

June 27, 2014
A West Michigan marketing firm announced it is expanding to accommodate expected growth. Read More

The many faces of PR

June 26, 2014
I recently wrote on my GRPR blog about the city of Grand Rapids announcing a new position of communications director. In my post’s headline, I wrote that the city was seeking a PR director. Read More

Drug maker reaches $105M settlement with states

June 18, 2014
| By AP
LANSING — A global drug maker is paying Michigan, 43 other states and the District of Columbia $105 million to settle complaints that the company unlawfully marketed three drugs. Read More