Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Grand Rapids Public Museum names VP of development

December 18, 2014
An executive with more than 10 years of experience in fundraising and development is the new VP of development at Grand Rapids Public Museum. Read More

Ford airport unveils logo

December 17, 2014
The Gerald R. Ford International Airport has unveiled a new logo and "brand promise" that better reflects its current and future goals. Read More

Wristband maker grows into two-for-one giving campaign

December 16, 2014
In November of 2010, brothers Jason, Brandon and Jordan Kuiper sat around their parents’ kitchen table in Hudsonville, creating a new wristband. Read More

End-of-year giving should be part of your marketing strategy

December 16, 2014
While CFOs are busily closing the books on 2014, it’s that time of year again to get in last-minute charitable giving. End-of-year donations may be great for an organization’s accounting department, but they can offer much deeper rewards for companies that are willing to invest in a thoughtful strategy. Read More

Videos: University team wins Ford competition

December 11, 2014
Students from three local colleges recently competed in a social media video contest for a chance to work with Ford and a Dearborn ad agency. Read More

L'Oreal names founder one of 10 Women of Worth

December 10, 2014
The founder of a local nonprofit has been honored by L’Oreal Paris as one of its 10 Women of Worth in the U.S. Read More

Brewery throws b'day party

December 3, 2014
Another brewery is turning two. Read More

5 tips for increasing sales in 2015

December 1, 2014
Planning for next year almost immediately brings the age-old question, “How can we grow revenue?” Read More

Gordon Food Service corporate branding gets a remodel

GFS has a new logo, store name and art on its trucks.

November 28, 2014
(As seen on WZZM TV 13) After 115 years in business and with a multi-billion dollar business network in the U.S. and Canada, Gordon Food Service has decided to make major changes in its corporate branding identity. Read More

Retailer donates up to $400K of toy sales

November 28, 2014
A retailer has committed to give up to $400,000 from its toy sales this holiday season to children’s gift-giving charities. Read More