Marketing, PR & Advertising

Trends, themes and special events


Search firm launches digital marketing arm

Harrison Gray’s service helps small companies better leverage social media.

June 23, 2017
An internal need helped a corporate executive search company find a new growth avenue. Read More

Nonprofit hires development director

June 23, 2017
A faith-based nonprofit that serves homeless and disadvantage individuals in Grand Rapids has named its new development director. Read More

College hires EVP of marketing and communications

June 20, 2017
A local college has named a former health care executive to lead its marketing and communication efforts. Read More

Media company hires VP and general manager

June 13, 2017
A national media company with several local affiliates has hired an executive who will lead its operations in the market. Read More

Nonprofit exceeds $10.3M fundraising goal

June 6, 2017
A gift from an out-of-state donor has allowed a local nature center to finish its three-year capital campaign ahead of schedule with more funds than requested. Read More

College receives $2M grant

June 5, 2017
A local college has received a $2-million grant to aid the school in developing its curriculum. Read More

Sneaker retailer partners with area schools

Mr. Alan’s teaches students at Lee and East Kentwood high schools how to open retail store, build business relationships.

June 2, 2017
Giving high school students a chance to participate in business is special to the leaders at Mr. Alan’s. Read More

Wolverine Worldwide licenses brand to footwear company

June 2, 2017
Wolverine Worldwide has reached a licensing agreement for one of its brands that will spearhead the development of the company’s children’s products. Read More

PR firm selects president and shareholder

June 1, 2017
A local public relations firm has selected a new executive to lead its strategy, operations and culture. Read More

Marketing lessons from Grand Rapids' craft beer scene

May 31, 2017
Marketing is no longer about sending out 600-page product catalogs in the mail, plastering your display ads everywhere you can or giving out fancy cups. Read More