Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Tourism ROI continues at record pace

Visitors contributed $22.8 billion to state’s economy last year.

March 27, 2015
Visitor spending reached record levels in 2014, with visitors spending $22.8 billion in Michigan, much of that due to the Pure Michigan campaign. Read More

Griffins create contest for Texas getaway

March 27, 2015
The Grand Rapids Griffins are offering up a free trip to San Antonio, Texas through a partnership with an airport and airline. Read More

Sign store ranks among tops in chain

March 27, 2015
A sign store is one of the top-selling franchisees in its chain. Read More

Amway Grand Plaza names general sales manager

March 24, 2015
The first-ever employee of Amway Grand Plaza, who has risen to the role of general sales manager during his career, has announced his retirement and transition to a new role. Read More

Google partners with Pure Michigan to map state by foot

March 23, 2015
While in Grand Rapids on Monday, Michigan Lt. Gov. Brian Calley announced a new partnership between Google and Pure Michigan that will showcase the state's most-iconic destinations across the globe. Read More

Judge sentences ex-marketing exec for fraud

March 23, 2015
A former marketing director at a college in the region has been sentenced to prison for defrauding the school. Read More

PR undergrad wins national Student of the Year title

March 23, 2015
A college public relations student beat out more than 100 of her peers to win PRWeek’s 2015 Student of the Year title. Read More

GR Drive sets its sights on business attraction

NBA D-League team is looking for new connections in West Michigan.

March 20, 2015
The first Grand Rapids Drive season isn’t over yet, but the front office already is looking at ways to stay relevant during the summer. Read More

Comedy group is building a ‘pipeline of cash’

Part of the strategy involves product marketing and ad writing.

March 20, 2015
Joe Anderson has performed comedy for nearly 30 years, but only within the last five years has he been able to make a living doing what he loves. Read More

Appliance maker forms new global business unit

March 19, 2015
An appliance maker has formed a new global business unit focused on a “fast-growing” market with “significant growth potential.” Read More