Marketing, PR & Advertising

Trends, themes and special events


X-Rite appoints president

March 19, 2018
A local color-management company has named a new president to lead the company and a subsidiary. Read More

New partners spur advertising agency’s makeover

Thinkbox Creative rebrands as TBX, adds managing clients’ marketing structure to list of services.

March 16, 2018
Thinkbox Creative is not what it used to be. Read More

College names sales lab after businessman

March 14, 2018
A business school in the region has received a gift from a businessman to upgrade its sales lab. Read More

PR firms adapt to today’s social media platforms

From Facebook to Snapchat, industry leaders say each platform is catered to specific clients.

March 9, 2018
The social media platform is changing, and organizations are tasked with finding ways to keep pace. Read More

College producing Food Marketing Conference downtown

March 8, 2018
A college in the region is hosting a conference for the food marketing industry downtown this month. Read More

Nonprofit hosting Paws, Claws & Corks

March 7, 2018
A local nonprofit’s annual fundraiser is taking place downtown next week. Read More

Nonprofit hires director of individual giving

March 6, 2018
A local nonprofit has a new fundraiser. Read More

Health system producing Irish Jig

March 6, 2018
A 5K race is taking place on St. Patrick’s Day to raise money for colorectal cancer patients. Read More

Web design startup features live conversations

Keen Studio uses live chat, webcam on website to interact with businesses around the globe.

March 2, 2018
Keen Studio, an emerging web development firm on the West Side, is aiming at bringing web practices from big-city markets to Grand Rapids. Read More

Ad industry names ADDY winners

February 23, 2018
The West Michigan advertising industry celebrated its achievements this past year with more than 200 awards. Read More