Marketing, PR & Advertising

Trends, themes and special events


Marketing firm makes acquisition

December 6, 2016
A local marketing firm has acquired another company in the region. Read More

Inside Track: Marriage leads to career break

Wife’s encouragement, support gives Keith Hopkins confidence to start his own fundraising firm.

December 2, 2016
During his two-decade career in fundraising, Keith Hopkins has had a hand in more than 175 campaigns, most of them in the West Michigan region. Read More

Tech firm expanding into Asia

December 1, 2016
A local technology firm is entering the Asian market. Read More

Nonprofit names advancement officer

December 1, 2016
A nonprofit focused on children and families is welcoming a new advancement officer to its team. Read More

How much do you spend on marketing?

November 30, 2016
If you were to google this question or ask marketing folks, the answer would be 10 percent of your gross annual income. Read More

When process outweighs progress

November 30, 2016
We try to balance our firm’s internal rhythms with the client’s process in such a way that great progress can be made. Read More

Business incubator hires PR firm

November 30, 2016
A small business incubator focused on agricultural technology has selected a PR firm to help with its marketing and rebranding. Read More

Nonprofits unite for #GRgives campaign

November 29, 2016
With Black Friday and Cyber Monday in the rearview mirror, it’s now time for Giving Tuesday and #GRgives. Read More

Retailer donating up to $500K through toy sales

November 25, 2016
A local retailer is donating a portion of its toy sales, up to $500,000, to charities. Read More

Nonprofit receives $1.3M grant from foundation

November 22, 2016
A Grand Rapids nonprofit is nearing its $10.3-million goal, thanks to a grant from a local family foundation. Read More