Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

LaughFest names headliner for Signature Event

January 12, 2017
A local comedy festival’s Signature Event fundraiser will be headlined by a long-time producer, talent judge, game show host, talk show host and comedian. Read More

Alum leaves university $2.5M gift

January 3, 2017
A university in the region will shore up several of its academic colleges and departments, thanks to a $2.5-million bequest from an alum. Read More

Did 2017 sneak up on you?

December 30, 2016
This time of year, a lot of companies will reach out to us in an effort to incorporate marketing into their strategy for the new year. Prior to forming a relationship or hiring a communications agency, work to define your needs. Read More

Couple donates $3M to college

December 30, 2016
A pair of philanthropists has donated $3 million to a college in the region for the creation of an interdisciplinary institute. Read More

Retailer earns recognition for Christmas commercial

December 28, 2016
A local retailer has been recognized for a Christmas commercial this season. Read More

Footwear brand wins awards for innovation

December 26, 2016
A footwear brand in the area has won a pair of awards for its innovation. Read More

Retailer produces 'Very Merry' campaign

December 16, 2016
A local retailer has brightened more than 230 holidays. Read More

Brewery enters 'long-term' partnership with iconic beer company

December 15, 2016
A major West Michigan craft brewery will receive a “long-term” boost from an iconic American beer company. Read More

Electrical firm produces Christmas wreath contest

December 15, 2016
A local electrical firm is producing a public-vote competition that benefits the Grand Rapids Home for Veterans. Read More

Nonprofit launches $4M fundraising campaign

December 14, 2016
A nonprofit focused on helping victims of domestic violence is launching a $4-million fundraising campaign. Read More