Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Niche photography company earns B Corp certification

August 17, 2017
A real estate photography company has earned recognition for its social and environmental practices. Read More

West Michigan produces 29 of fastest-growing private companies in US

August 16, 2017
A local financial services firm is the No. 10 fastest-growing private company in the nation and the first among Michigan companies named to the 2017 “Inc. 5000” ranking. Read More

Insurer reports cost calculator saves $6.3M

August 16, 2017
A local health insurer is reporting its members and the organization itself have saved $6.3 million total since the launch of its cost-calculator tool. Read More

Modeling agency embraces 'body positivity'

The Matthew Agency aims to sign talent of every age, height, ethnicity, gender identity and sexual orientation to work for its local clients.

August 11, 2017
In an industry often known for narrow beauty standards pushing models past the point of health, Kelly Koning-Ramic embraces a different ethos: one of acceptance and self-confidence. Read More

Beverage packager adds executive

August 10, 2017
A former shoe company executive is moving to the beverage industry in Grand Rapids. Read More

Inside Track: Taking calculated risks

Sarah Abel, self-described ‘typical millennial,’ embraces new challenges and opportunities.

August 4, 2017
Sarah Abel was reading a job description when she told Kim Bode it looked like a wonderful opportunity. Read More

Résumé-writing business marks a decade

A spinoff from an executive search firm, Vertical Media Solutions offers job-search materials preparation and coaching services.

August 4, 2017
Joel Marotti launched Vertical Media Solutions in 2007 after noticing that downsized but talented workers had trouble marketing their skills to employers. Read More

Too many cooks in the marketing kitchen?

July 31, 2017
More than ever before, integrated communications strategies are needed to achieve success. New communications channels launch seemingly every day (okay, maybe not that often, but sometimes it certainly seems like it). Read More

Advertising company acquires firm

July 31, 2017
A Grand Rapids-based advertising company has acquired a local firm to strengthen its traditional and digital media capabilities. Read More

Bank signs jersey sponsorship with Detroit Pistons

July 28, 2017
A bank with a major presence in West Michigan has signed a jersey sponsorship deal with the Detroit Pistons. Read More