Marketing, PR & Advertising

Trends, themes and special events


Credit union’s rebranding plays on state’s outdoor activities

Adventure Credit Union also installs technology upgrades.

August 26, 2016
After 80 years in business, Option 1 Credit Union wanted to better prepare for its future. Read More

Beer shopping? Just the facts, please

Evolving craft beer market creates competition for taps, shelf space.

August 26, 2016
With a new wave of breweries opening in West Michigan — and across the nation — beer distributors have placed an added emphasis on facts, as available tap handles and shelf space continue to shrink. Read More

4 essential elements of digital ad campaigns

August 25, 2016
The amount of advertising dollars and demand for digital advertising is increasing at a rapid pace. Read More

Customer contact center laying off workforce

August 24, 2016
A company expects to lay off all of the employees at its local customer contact center. Read More

Goodwill produces block party downtown

August 19, 2016
A local nonprofit is celebrating its 50th anniversary with a block party downtown on Monday. Read More

Attorney general issues opinion on roadside fundraising

August 8, 2016
| By AP
LANSING — Attorney General Bill Schuette says Michigan communities can bar charities and nonprofit groups from collecting money from drivers on public roads. Read More

Successful on paper: Growing printer celebrates 70 years

August 5, 2016
Print isn’t dead. Just ask Tim and Mary Jane Schreur. Read More

U.S. long-distance runners wearing Saucony at Olympics

Wolverine brands in limelight as company keeps close eye on strategy.

July 29, 2016
The Saucony brand will be well represented in Rio de Janeiro for the 2016 Olympic Games with U.S. long-distance runners Molly Huddle and Jared Ward sporting the shoes, according to Blake W. Krueger, Wolverine Worldwide Inc. chairman, CEO and president. Read More

Furniture maker opens friends-and-family sale to public

July 29, 2016
A local office furniture maker is opening a friends-and-family sale to the public on Saturday. Read More

Downtown restaurant and brewery partner on dinner and tap takeover

July 29, 2016
A restaurant downtown and a brewery are producing an event next week that will be highlighted by two vintages of a top limited-edition beer. Read More