Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Printer earns B Corp certification

December 8, 2017
A West Side printing and communications company has been recognized for its social and environmental practices. Read More

Sales company creating 100 jobs

December 6, 2017
A sales and marketing company specializing in outsourced services is consolidating its local operations into a new headquarters and planning to create 100 jobs. Read More

Radio company files for bankruptcy

December 1, 2017
A national radio broadcasting company with eight stations in West Michigan has filed for bankruptcy. Read More

Defining email marketing success

November 30, 2017
Nearly 90 percent of organizations say they are focused on personalizing customer experiences when it comes to email marketing — yet 40 percent of shoppers say the information they get is not relevant, according to a recent article by The New York Times. Read More

PR firm appoints principal

November 29, 2017
A local PR firm’s ownership is growing. Read More

Nonprofit producing Sparkle Celebration

November 28, 2017
A local nonprofit focused on supporting female entrepreneurs is hosting a holiday-themed fundraiser next week. Read More

Should your business try influencer marketing?

November 28, 2017
If you’ve spent any time on Instagram, the phrases “link in bio,” “swipe up” and “#sponsored” will sound pretty familiar. As social media platforms continually evolve, they have created more and more ways for brands to promote their products and engage with fans. However, the competition is tough and attention levels are short. Enter: influencers. Read More

Nonprofits counting on #GRgives

November 27, 2017
A Grand Rapids-wide fundraising campaign is taking place tomorrow as an extension of Giving Tuesday. Read More

Marketing firm acquires ad agency

November 17, 2017
After 18 months of planning, a local marketing firm has acquired an advertising agency. Read More

Tech company appoints president

November 17, 2017
A local tech company has named its new president. Read More