Marketing, PR & Advertising

Trends, themes and special events


'30 Days $30 Challenge' spotlights African-American businesses

October 1, 2015
Consumers are being asked to make a difference in the health of African-American businesses, as well as the overall economic empowerment of the African-American community by spending $30 at those businesses during October. Read More

Creating engagement through video

September 30, 2015
Consider this: The average attention span of an adult is eight seconds, and only 28 percent of web content that is 500 words or more is actually being consumed. Read More

Brewery settles trademark dispute

September 30, 2015
A brewery says its trademark battle with an electronic-dance group has “reached its conclusion.” Read More

College plans $4M chapel

September 29, 2015
A college has launched a fundraising campaign to build a $4-million chapel on its campus. Read More

VAI receives $3M gift from unexpected benefactor

September 28, 2015
The Van Andel Institute has received a $3-million bequest from a man who admired the organization from afar. Read More

Company pedals coffee tricycles around downtown

September 23, 2015
Cold-brew coffee will be biking around downtown during ArtPrize. Read More

Retailer launches natural food and drink line

September 18, 2015
A retailer is rolling out a new line of natural food and drinks. Read More

Brewery and clothier map beer-release tour

September 17, 2015
A beer by a pair of Michigan-based collaborators is back on the shelves. Read More

Michigan House opens doors for ArtPrize

September 15, 2015
A house featuring all Michigan items, people and ideas will be on display during ArtPrize. Read More

Food maker increases presence in Africa

September 15, 2015
A food maker has partnered with an African food company and acquired a distributor in the continent to increase its presence in the growing African market. Read More