Marketing, PR & Advertising

Trends, themes and special events


When to engage an outside design team

May 23, 2016
Design provides value to a business at any stage, but there are specific points in your company or project where engaging with a design firm provides the maximum amount of value to your organization. Read More

Nonprofit produces Barley BBQ & Beats downtown

May 19, 2016
A nonprofit will serve up barbecue dishes and whiskey-based cocktails downtown on Saturday night with the help of restaurants and craft spirit makers as part of a new fundraising event. Read More

Real estate firms form partnership

May 16, 2016
A pair of local commercial real estate firms are strengthening their business relationship. Read More

Couples give $15M to MSU for downtown research center

May 9, 2016
The Michigan State University Grand Rapids Research Center project in downtown has received a $15-million injection from a pair of local couples. Read More

'Pure Michigan' attracts $1.4B in visitor spending

May 9, 2016
The state's "Pure Michigan" campaign attracted $1.4 billion in visitor spending in 2015. Read More

PR industry names PRoof Award winners

May 6, 2016
The year’s best public relations work from West Michigan was recognized recently during the PRoof Awards. Read More

Grand Rapids FC partners with Whitecaps

May 2, 2016
After hosting dozens of football games, Fifth Third Ballpark is now set to host a minor league futbol match. Read More

The merging of PR and social media

April 30, 2016
Social media has changed the public relations and media landscape — and how coverage is earned. Read More

College names director of endowed and planned giving

April 29, 2016
A woman with more than 18 years of nonprofit experience is the new director of endowed and planned giving at a local college. Read More

Furniture maker re-designs website

April 27, 2016
An office furniture maker in the region has re-designed its website to provide an improved user experience. Read More