Marketing, PR & Advertising

Trends, themes and special events

ARTICLES

Marketing firm adds employees, square feet

April 24, 2015
A local marketing firm that started the year with six employees said it expects to grow to 15 employees by the end of 2015. Read More

Vestaron names VP of business development and marketing

April 23, 2015
An experienced sales and marketing pro with more than 30 years of experience in the agricultural chemicals industry has been hired by Vestaron to help it launch its first insect-control product. Read More

X-Rite opens Customer Experience Center

April 22, 2015
A company dedicated to color has a new experience to offer customers at its local headquarters. Read More

Mobile web: Fad or reality?

April 21, 2015
Throughout the past two years, the digital marketing space has seen an increase in the number of “mobile marketing experts” singing the praises of mobile technology, ranging from apps to mobile-optimized websites. Read More

Dream Big Fair spotlights businesses by women of color

April 16, 2015
An event this weekend is bringing light to ventures and initiatives by women of color in the area. Read More

Should your brand use Periscope or Meerkat?

April 15, 2015
By now you’ve likely heard of Meerkat and Periscope. Read More

Bar throws b'day party

April 15, 2015
A downtown bar is celebrating its birthday with a deal on one of the nation’s “best” burgers and Michigan whiskey. Read More

Inside Track: A proven leader in destination sales

A salesman since his college days, Tom Bennett loves working head-to-head against cities trying to book a convention.

April 10, 2015
Over the years, Tom Bennett has watched Grand Rapids develop from afar. Read More

Uncovering hidden marketing potential with Google Analytics

April 7, 2015
Google Analytics, the free website tracking tool provided by search behemoth Google, is beloved within SEO and webmaster circles. But to most marketers outside of the digital niche, Google Analytics seems cumbersome and impenetrable. Read More

JetCo provides link to government contracts

Local firm is named by Michigan Defense Center to help companies write bid proposals.

April 3, 2015
JetCo Solutions, an eight-year-old Grand Rapids consulting firm that helps companies win government contracts, has been named by the Michigan Defense Center as one of just two firms in the U.S. pre-qualified to be involved with its bid writing grants. Read More