Giving Guide

2017 Giving Guide CoverThe Grand Rapids Business Journal, in partnership with the Association of Fundraising Professionals of West Michigan, have teamed up to present the Giving Guide.

The Giving Guide will be a compendium of West Michigan-based charity organizations, foundations, fundraising entities and non-profit organizations published in a glossy, magazine-style format. Each non-profit organization will receive a two-page spread representation in the Guide co-opt by the Grand Rapids Business Journal, whereas the GRBJ will pay the cost of one page of the two-page spread.

The Giving Guide will be published and inserted in the Grand Rapids Business Journal on November 13, 2018. AFPWM will be holding their 32nd annual awards and recognition program at the Amway on November 15, 2018. Local business leaders and charity contributors will benefit by gaining greater understanding of local charity and non-profit organizations, while participants will gain by highlighting their mission, events, and myriad ways they contribute to the community.


Two-page spread:
$5120 less $2,560 paid by the Business Journal = $2,560 Your Investment

Guidelines for two-page spread:
Left hand page is a templated format for name of the organization, contact info, President/CEO, year established, service area, mission statement, fundraising events, volunteer opportunities, and giving opportunities. The right hand page is reserved for standard advertisement.

Giving Guide and Audience

Circulation: 5,000 copies, plus copies at event
Readers: 20,000
$200k HH Income: 32% (vs. 3% for the market) 44% of our subscribers are millionaires.
Giving: Households with income of $200,000+ accounted for 52% of charitable giving in Grand Rapids MSA in 2012.

Space Reservation Deadlines: October 4, 2018
Materials Due: October 8, 2018
Publication Date: November 13, 2018


Giving Guide Profile Submission Instructions

After you’ve secured your space in our Giving Guide, please include the following copy in the body of an email:

Company Information
Contact Information (phone, address, website, etc ...)
Name of CEO/President
Year Established
Service Area
Mission Statement

Community Support
Fundraising Events
Volunteer Opportunities
Giving Opportunities

Board of Directors
*Not required, but please remember that we will not extend the character count for your other sections if you decide not to include your board of directors.

In addition, please attach a copy of your logo, your page sponsor’s logo (if you have one), and a photo if you’d like to include one in your profile.


What you'll need

1. Your Organization Logo
Logos must meet print criteria:
1) Logos should be vector .eps, .jpeg, .tiff or .pdf files.
2) Logos should have a resolution of 300 dpi or greater
(vector files excluded).

2. Executive Leadership Headshots (2 maximum)
300 dpi jpg files. Please name these files first name_last name. ex: “john_smith.jpg” You will submit names and titles when you complete your profile information form online.

3. Profile Photos See template examples
for number of photos allowed.
300 dpi jpg files.
Please use the file names to rank the images in order of preference (ex: “ABC_Nonprofit_1.jpg” would be your first choice) Placement and layout at the discretion of GRBJ Media.
*Suggested photos: events, volunteers, day-to-day operations, or organization headquarters.

Photography Specifications
High resolution files are necessary for photos to print well:
1) Photos should be .jpg or .tiff files with a resolution somewhere around 300 dpi.
2) Please do not send photos embedded into Word documents or photos that have been optimized for the internet (this decreases the resolution).

4. Full Page Ad
8.375” x 10.875”
*Add an additional 1/4” on each side for bleed allowance.
300 dpi, press quality PDF
Please use this as a reference for submitting the digital files and text needed for your profile listing in the Giving Guide. 


Jenn Maksimowski | Sales Manager
Grand Rapids Business Journal
P: 616-459-3210 | F: 616-459-4546