Shores Bank Names New President

October 3, 2003
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MUSKEGON — The creation of the new role of bank president was designed to enable Community Shores Bank Corp. to better focus on attaining a “next level” of growth.

Heather Brolick now handles all business functions for the bank, including marketing and strategic planning, as well as continues in her role as head of the corporation’s mortgage company. She’ll focus her attention largely on the bank’s growth, efficiency and profitability.

The new position of bank president will help Community Shores as the local economy recovers next year, Brolick said.

“We’re positioning ourselves to get ready to take advantage of the strengthening of the economy,” she said. “We want to be ready to exploit that and make the most of it.”

Brolick, who served as the bank’s chief operating officer since 2000, was among a group of veteran banking executives who formed Community Shores Bank in late 1998. Prior to her promotion as bank president, she oversaw financial and branch operations and retail lending.

With three locations — in Muskegon, North Muskegon and Grand Haven — Community Shores has grown steadily since opening its first office nearly five years ago. The bank, as of June 30, had assets totaling $185.6 million, $147.8 million in deposits, and a lending portfolio of $150.6 million.

Community Shores releases third-quarter financial data later this month.

“I’m thrilled to roll out this part of our succession plan. It is our intention to use this promotion to signify our commitment to growth,” said Jose Infante, Community Shores Bank chairman and CEO.

With Brolick’s promotion to bank president, Infante will devote more time and attention to strengthening the holding corporation’s visibility with brokerage analysts and investors, as well as business development and customer service.

The change in duties among senior management comes at a time when Community Shores Bank’s stock had been rising. The bank’s shares, as of the end of September, have been trading up more than 40 percent for the year.

Prior to helping form Community Shores Bank, Brolick was vice president and regional mortgage branch manager for Huntington Bank.

A 22-year industry veteran, she previously served in managerial positions with the former FMB-Lumberman’s Bank in Muskegon, including vice president of mortgage and retail lending, prior to its acquisition by Huntington in 1996.

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