Big Furniture Firms Collaborating

March 2, 2005
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GRAND RAPIDS — American Seating and Steelcase Inc. announced Thursday the launch of the Cachet Swing-Away, an ergonomic fixed lecture series product for the education market.

An agreement between the two companies allows American Seating to sell the Steelcase Cachet seatingt as an option exclusively for its fixed lecture Swing-Away table series.

The collaboration fits nicely with both companies’ strengths, officials said.

The height adjustable, fully articulating Swing-Away chair product gives American Seating a high quality, contemporary, ergonomic seat to marry with its popular fixed table product. The Cachet seat, mounted on a swing-away mechanism, automatically self-centers and raises and lowers to accommodate different heights.

“Since we started more than 100 years ago, American Seating continues to bring innovative products to the market,” said Rick Arnold, national manager-education market. “This alliance enables us to combine our strength and experience in the education lecture hall market with a terrific seating product by Steelcase.”

Cachet’s weight-activated mechanism automatically adjusts to the user. Additionally, Cachet’s slotted surface allows for natural ventilation without the need for upholstery. Optional cushions for seat and back also are available.

In addition to being durable and easy to clean, Cachet Swing-Away is 99 percent recyclable by weight and is “Greenguard” indoor air quality certified, according to Arnold.

“This relationship is a logical step as we continue to reach out to new markets,” said Ken Tameling, Steelcase’s marketing director for seating and surface materials. “It’s a good opportunity for Steelcase because Cachet has the right scale, image and ergonomic fit for the higher education market.”

The freestanding version of the Cachet chair will continue to be sold exclusively by Steelcase dealers.

Cachet Swing-Away is available exclusively through American Seating’s fixed seating sales and distribution channel, including LeaderBoard dealers.

American Seating has a long history in the education market.

Founded in 1886 as the Grand Rapids School Furniture Company, American Seating’s first product was the combination desk/chair, an innovative design that revolutionized classroom furniture and is still prevalent in the marketplace 117 years later.

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