Old Orchard Aids Katrina Victims

August 31, 2005
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SPARTA — Old Orchard Brands has teamed up with Feed The Children, a nonprofit relief organization based in Oklahoma City, Okla., to provide relief for victims of Hurricane Katrina.

Old Orchard Brands is donating three semi-tractor loads of juice to Feed The Children for delivery throughout the region devastated by Katrina. The $65,000 in-kind donation will be delivered through Grocers Supply Inc., in Houston, Texas, for distribution to the areas hardest hit by the hurricane.

All three trucks are expected to be loaded today at Grocers Supply Inc., and will arrive in southern Louisiana and Mississippi within a few days. Feed The Children will oversee the distribution of the nearly 25,000 half-gallon bottles of juice and juice cocktail products.

“Feed The Children has been answering the cries of help left from natural disasters for over 25 years now,” said Larry Jones, president and co-founder of Feed The Children. “Without the help from wonderful organizations such as Old Orchard Brands, we would not be able to help as many people as we do each and every day. These people are literally left with nothing, and because of their generosity and wonderful support, we are able to go into these disaster areas and help children and families start to rebuild their lives.”

In 2004, Old Orchard made a similar donation to the victims of Hurricane Charley in Florida.

“We’re a smaller, family run juice producer and this is a big donation for our company,” said Michael McDonald, vice president of Sales and Marketing for Old Orchard Brands. “But, we knew we could help the victims of Katrina who are likely without a safe water source in the near future.”    

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