Sneakers Shop Coming

January 4, 2006
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GRAND RAPIDS — After an initial street construction holdup, a new retail concept has opened on

South Division Avenue

Jason Stewart and Edwin Victory have launched the All City Kicks sneakers store at

139 S. Division Ave.
The November grand opening was delayed as the city finished its construction work at the corner of
Division Avenue
Cherry Street

"It's going to be a retail sneaker boutique. We're specializing in vintage, exclusive sneaker brands, as well as apparel and accessories," said Stewart.

New Balance, Fila, Theodore, P.F. Flyers, Converse, Penguin and Pro Keds are some of the brands available on the shelves at All City Kicks.

"We have about 10 different vendors that we're going to be carrying in our sneaker selection, as of now. Of course, we're looking to expand that. But some vendors have more substantial requirements to open an account with us, so there are some bigger name vendors that we're not open with yet, but we are hoping to open with them in the near future," said Stewart.

The Kicks in the store's name is Midwest-urban-area slang for sneakers, gym shoes and athletic shoes. Stewart chose AllCity partly because of where the store is located — almost smack dab in the middle of the city — and partly because of where the store is located in the shoe-selling business.

"We will be the only store in this area dedicated to this target niche," he said of his sneakers-only shoe shop.

Stewart feels a healthy portion of his customers will be teens ages 13 through 18, a group that is conscious of the latest fashion trends. He also thinks skateboarders, hip-hoppers and artists will come through the door regularly, along with people who work downtown and in the Heartside Business District.

"I'm not targeting any specific group. I think that my customers are going to range from high school freshmen to the middle-aged business person," said Stewart.

"A lot of the name brands that I will carry are not found anywhere around this area. We're just trying to bring something new, something exciting to this area that I think is positive and there is a market for."

Hours at All City Kicks are Monday through Friday and to Saturday. The store will be closed Sunday.     

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