NeoCon: Izzydesign At Five
“We’re at one of those unusual points in history that doesn’t happen very often,” said founder and President Chuck Saylor. “It takes multiple generations to see change at this level. The last time that I personally experienced this level of change was in the mid-’70s with systems furniture.”
Saylor has good reason to be excited. This marked the first year in which the vast majority of the industry has openly shunned the traditional office system. The philosophy behind this year’s systems favorites — Herman Miller’s My Studio and Haworth’s Patterns — are reminiscent of izzydesign’s award-winning Calvin and Edison office.
“Systems furniture was just a reflection of what was happening with the culture at the time,” Saylor said. “Here we are 30 years later, and we’re looking at a generation with a completely different value system.”
This year, the company had no new systems launches, but did introduce accessories such as the GlassPix and Berman Glass privacy screens.
Izzy launched a trio of seating options: Catie, a stacking chair manufactured in partnership with American Seating; HAG Convention Wing, a Best of NeoCon stacking chair from European partner HAG; and Isis. Product Manager Tim Ruffini said Isis fills a market void for izzy in the middle-market price range now dominated by Herman Miller (Cella), Steelcase (Think) and Knoll (Chadwick).