Upscale Hotel Chooses Holland

February 11, 2007
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HOLLAND — Downtown Holland will be the flagship location for a new chain of boutique hotels.

Ground was broken Feb. 6 for Charter House Holdings LLC’s new hotel at 7th Street and College Avenue, with plans to open by December. The hotel name has not yet been announced.

Kirk Koeman, director of new account development for Charter House Holdings, said the hotel will have 11 different room layouts and a unique design scheme in each of the 56 rooms.

“It’s targeted to people who are more interested in the look and the feel of a property than just a place to sleep,” Koeman said.

The rooms will be 470 square feet, with two large suites at 750 square feet that will have balconies.

“There isn’t a really great place to stay in Holland,” Koeman said. “This will make downtown Holland more of a destination.”

The hotel will have a penthouse restaurant featuring seating for 150 indoors and 50 outdoors. The restaurant will feature casual dining with an open kitchen and a large wine selection, Koeman said.

“I think this will be a demand generator for people to (come to) downtown Holland,” he said.

Koeman said GMB Architects Engineers designed the building, which features an L-shaped glass wall, a 25-foot ceiling in the lobby, a fitness center and a 25-seat theater.

The hotel’s youthful and contemporary style will give the area a new vibrancy, Koeman said. The facility will include 2,000 square feet of conference space, a lobby bar, and technology such as flat-screen televisions and wireless Internet. Koeman said the LEED-certified building will have 6-by-12-foot windows in each room; the average room rate will be $140 a night.

“I think it’s really just going to bring people to downtown Holland who would maybe have just stayed for an afternoon,” he said. “Holland has one of the greatest small-town downtowns in the country, and there’s a need in the market for a product of this scale and price point.”

Sally Laukitis, executive director of the Holland Area Convention and Visitors Bureau, said the hotel will be a good opportunity for many to more fully experience the downtown area.

“I think it will be a wonderful addition to downtown Holland,” Laukitis said. “The location is just adjacent to what’s rapidly becoming our entertainment district downtown.”

Laukitis said she also believes it will enhance use of the Haworth Inn & Conference Center at Hope College, which has only 50 sleeping rooms but capacity for events of up to 400 people.

“That’s a win-win all the way around,” she said.

Laukitis said she is excited that Charter House Holdings chose Holland for its flagship location.

“I think the fact that this particular group wants this to be a flagship for a chain of hotels that they’re launching makes me think that everything the community has done (and that) the city’s fathers have done in strategic visioning has paid off, and I think it bodes well for the future of Holland,” she said.

Though it will be the first of the Charter House hotels, Holland’s new hotel may not remain the only location for long. Koeman said the company already has been talking with groups in other cities about locating a new hotel there.

“We’re open to signing agreements for the next few at any time,” he said.

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