- people on the move
Optimal Solutions Rolls Out eVideon
WYOMING — Optimal Solutions Inc. President Jeffrey T. Ingle is clearly geeked.
“We’re a bunch of entrepreneurs with lots of ideas,” he said, the latest product of the company’s collective imagination filling a flat-screen television monitor before him.
The Wyoming software company, which for years has provided management and video software to the education market, is now turning its attention toward health care providers. For Metro Health Hospital, just down the street, Optimal Solutions has produced an interactive television system that features free movies, a customized selection of health education videos, and even the potential for hospital revenue via advertising.
The eVideon Interactive Patient Television System is a concept the 25-employee company is ready to roll out elsewhere, focusing on hospitals in the Great Lakes region.
“Our goal over 2008 is to add in five to eight health care facilities. We’re targeting the Great Lakes region,” Ingle said. “We’re working with a marketing company to help us with the marketing piece of that and how to do that.”
Scott King, Optimal’s director of converged technology, said eVideon can be customized for each monitor, from cherry-picking cable television channels and providing only G-rated movies to pediatrics patients to health education videos and staff development.
“It provides both education and the entertainment to the patient on a personalized, customized basis,” King said. “Our system knows when there’s a new patient admitted to a bed. A nurse or a technician there can very easily assign customized media to that patient for viewing, whether it’s for education or whether it’s a custom media line-up.”
The Metro Health system begins with a screen similar to a satellite or digital cable television system. Using the bedside remote control, patients can choose to watch the health education videos, live television or movies. Metro Health has chosen to provide movies for free, but King said the system would accommodate a pay-per-view policy to create new revenue.
Each patient sees a personalized line-up of health education videos, and the system places checkmarks next to those already viewed. The choices can easily be edited by nurses.
Another click on the menu leads to a listing of information about local businesses, an area which could easily include advertising, offering another revenue opportunity, King said.
The patient education videos were produced by wired.MD, which also serves the Bronson Healthcare Group in Kalamazoo. Swank Motion Pictures Inc., a St. Louis, Mo., distributor, provides the movies. But King noted that the hospital can create its own content, and that Metro Health has done so.
Written in Java, King said the eVideon system is “agnostic” in terms of content and can accommodate any content supplier.
EVideon also has the capability to offer patient Internet access and an automated menu for patients, but King said Metro Health has not chosen those options.
The system also was modified to accept the channel-changing devices used by residents of Metro Health’s Assisted Breathing Center who are dependent on ventilators and live at the hospital. One device allows the paralyzed patient to use a sip-and-puff device and another, attached to the forehead, accepts input from eyebrow movements. Quoting a nurse, King said, “This is their window to the outside world.”
Unlike the education market, to which Optimal Solutions has been selling eVideon for seven years, the hospital is a 24/7 operation. That means support must be available all the time, and software updates must be done on the fly, Ingle said.