Kindel Cited For Launching Business in Japan

May 2, 2008
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GRAND RAPIDS — The U.S. Department of Commerce is honoring Kindel Furniture Co. for its recent success at entering the Japanese market.

U.S. Representative Vern Ehlers will present Kindel President Jonathan Smith with The Export Achievement Certificate at a World Trade Week-West Michigan reception Monday night at the Gerald R. Ford Museum.

The award was created by the U.S. Department of Commerce to recognize small- and medium-sized enterprises for successfully entering a new international market. Kindel has been in discussions with Sala Azabu, one of Japan's largest retailers of high-end furniture, since 2005 to sell its hand-crafted furniture in the Japanese market. Kindel signed an exclusive marketing agreement with Sala Azabu last August and began shipping to Japan in November.

Earlier this year, Kindel announced a special arrangement with Sala Azabu to allow the oldest and most prestigious department store chain in Japan, Mitsukoshi, to carry Kindel's high-end home furnishings.

The U.S. Commercial Service staff in Grand Rapids assisted Kindel in its efforts to penetrate the Japanese market, and the Commercial Service staff in Japan hosted two receptions for Kindel at the U.S. Embassy in Tokyo.

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