Lynne Ike networks in a very social way to fuel interest in local entertainment venues.
SMG Director of Marketing Lynne Ike hasn't stopped using customary marketing channels like radio, television and print to promote events coming to Van Andel Arena and the DeVos Performance Hall. Nor is she planning to abandon traditional media any time soon. But Ike has expanded the arena's marketing reach by finding fans on Facebook, making friends on MySpace and tweeting on Twitter. She called the latter site a "powerful tool."