Ad pros celebrate with silver and gold

February 25, 2011
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The judges' decisions are in and AAF West Michigan last week named the District 6 winners for the 2011 ADDY awards.

The district-level ADDYs were presented at an event Thursday at the Grand RapidsArt Museum. Local winners move on to the district level competition. Winners of competitions in the nation's 14 districts then compete for national ADDY awards, which will be handed out at the AAF's national convention June 1-4 in San Diego

Here's who took home the metal last week: 

Best of Show and Gold:

Wolverine World Wide Inc., Hush Puppies 1958 Airstream trailer.

Student Best of Show and Gold:

Ryan William Lockwood, KendallCollege of Art & Design, Aptera advertising campaign.


BLUFISH, Battle Creek Skate Park PSA, broadcast/electronic.

Creo Productions, UICA: Wonder, for UICA, broadcast/electronic.

DVS Creative, The Body Shoe — Behind the Scenes, for Wolverine World Wide, audio/visual sales presentation.

Extra Credit Projects, MSU College of Human Medicine poster; MSU-CMH, outdoor board; Mars Hill Walk for Water logo, Judges' Choice; Extra Credit Projects posters, campaign, Judges' Choice; 20 Liters logo; Choo Choo Grill posters, point of purchase; Chunky Bible, for Zondervan, publication design.

Fairly Painless Advertising, Iluliaq TV, for Iluliaq Original Iceberg Water, regional/national TV; Memories, for Mary Free Bed Rehabilitation Hospital, local single (one DMA); Audio Tree Music website, websites and consumer flash;  Happy 50th, Herman Miller, audio/visual sales presentation; Happy Holidays, Fairless Painless Advertising, creative services and industry, Judges' Choice; To Be Continued, Mary Free Bed, local.

Gorilla Pictures, Demo Reel, Gorilla Pictures, creative services and industry; All We Have, for OK Sweetheart, cinematography; Michigan Film Festival PSA, broadcast/electronic; demo Reel iPod Packaging, Gorilla Pictures, creative services and industry; Vineyard of Light, for St. Michael's Abbey, cinematography; Demo Reel, Gorilla Pictures, cinematography.

Greenlight Marketing, Hockey TV— Blame, Traverse City North Stars Hockey, local single (one DMA).

Grey Matter Group, Cygnus 27, websites, consumer flash.

Mitch Ranger Photography, Land of Riches Photography, for the Public Museum of Grand Rapids, photography.

Palazzolo Design, Rowster's Promotional Material, for Rowster's Coffee, point of purchase.

Tandem Design Agency, Tandem Ciders Bottle Labels, packaging.

The Image Group, HydraAid BioSand Water Filter, for Triple Quest, broadcast/electronic.

Wolverine World Wide, CAT Colorado brochure.


Jessica Worden, Sideshow Beer, KendallCollege of Art & Design, sales promotion.


AUXILIARY Advertising & Design, node Print Ad Campaign, for Steelcase Education Solutions; Good Goers Website, websites/consumer HTML/other and Good Goers Branding, consumer regional/national, both for Family Christian Stores.

BLUFISH, Boy Scouts of America 100th Celebration, outdoor board; Calhoun County Fair "Cotton Candy," outdoor board.

Creo Productions, 300 Violins Open, for the Grand Rapids Griffins, audio/visual sales presentation.

Extra Credit Projects, consumer/local and full page, both for MSU-CHM; Dear God cover design, for Zondervan, publication design.

Face in Time, A Few of The 40,000+, for Face in Time, Photography.

Fairly Painless Advertising, Stop Time,for Center of Aesthetics and Plastic Surgery, online; Iluliaq website, for Iluliaq, website consumer flash; Mobility, for Mary Free Bed, local, single (one DMA).

FrederikMeijerGardens & SculpturePark Michele Oka Doner Catalogue, collateral.

Fusionary, Marie Catrib's website.

Gorilla Pictures, Vineyard of Light, for St. Michael's Abbey, broadcast/electronic; Animation Reel, for Gorilla Pictures, creative services and industry; All We Have, for OK Sweetheart, creative services and industry.

Gravity Six Alliance, "U-Pick" Spectacular Outdoor, for Chemical Bank, outdoor board; "Safe" ATM wrap, also for Chemical Bank, single.

Grey Matter Group, Spring Meadow Nursery, websites, B-to-B HTML/other.

Indezyn, Zipper Studio brochure, creative services and industry.

Kantorwassink, Steelcase Birthday Gift, for Steelcase Inc., special event material; UICA Live Coverage Event, creative services and industry; Kantorwassink website 2.0, creative services and industry.

L-3 Avionic Systems, Aircraft Snowflake Holiday Card, special event material.

Mitch Ranger Photography, Herman Miller Retail, photography; Jeup, for Jeup Furniture and Joseph Jeup, photography.

Neapolitan & Co., Steelcase Customer Visit Materials, for Steelcase Inc., product of service sales.

Oneupweb, The Campaign Reel, for Oneupweb, creative services and industry.

Palazzolo Design, Palazzolo Collateral, creative services and industry.

Plenty Creative, Michigan Land of Riches poster, Paul Amenta, collateral; Michigan Land of Riches Exhibition Guide, also Paul Amenta, collateral.

Reagan Marketing + Design, 2010 Holiday Card, creative services and industry; POPology Sales Campaign, for Allied Printing Co., campaign; There's A Place…Video, for GVSU, animation or special effects.

Stick Creative, Far Smoother, for St. Julian Winery, outdoor board.

Tandem Design Agency, Eames Molded Plastic Chairs brochure, for Herman Miller.

The Gillmore Collection, The Gilmore Collection Gift Card, packaging.

Wolverine World Wide, Merrell Concept Store — Retail Identity, brochure; Hush Puppies AW11 Look Book, brochure.

All of the student winners attend KCAD. Student Gold: Brian Bourque, Kids Food Basket Billboard, out-of-home. Student Silver: Jimmy Morrissey, Food Portion Control, mixed media; Yasmin Ladha, Jes Kramer website, interactive media; Amber Kaminski, Bioplastic, elements of advertising; and Coryne Hillmann, Heritage Hill, consumer or trade publication.

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