Lambert to be honored at MSU Means Business

February 20, 2012
| By Pete Daly |
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Jeff Lambert, president and managing partner of communications firm Lambert, Edwards & Associates, will be honored this week as Business Person of the Year at the annual MSU Means Business event.

Put on by the MSU Club of West Michigan, the event will be held at the Michigan State University College of Human Medicine, 15 Michigan St. NE, Grand Rapids, on Thursday from 5:30 to 7:30 p.m.

Jeff Lambert, a 1993 MSU graduate with a degree in advertising, co-founded Lambert, Edwards & Associates in 1998 and has built it into a top-5 Midwest-based agency with more than 100 clients based in 20 states and five countries.

Lambert Edwards’ growth has included four acquisitions, most notably the 2009 acquisition of John Bailey & Associates, a Detroit-based agency with a public affairs office in Lansing. Today, the combined firm has five practice groups — Automotive, Consumer, Financial Communications, Healthcare & Technology and Public Affairs — with offices in Grand Rapids, Lansing and Detroit.

It was named by industry trade journals PR Week and PR News as the 2010 Small Agency of the Year.

Lambert, a Grand Rapids native who attended Northview High School, was recruited by MSU because of his achievements as a competitive swimmer. Being on the swim team at the university provided him with “discipline and connections, which led me into the business world, which demands teamwork and discipline,” said Lambert.

He serves on several boards of nonprofits — Junior Achievement, the YMCA, Economic Club of Grand Rapids — but his first board membership was with the MSU Club of West Michigan. He also serves on the Alumni Board for the Michigan State College of Communications Arts & Sciences; Lambert Edwards grants an annual student scholarship for in-state students with the aim of keeping the best talent here in Michigan.

Lambert is also a member of the Young Presidents Organization and the MSU Varsity “S” Club for current and former athletes.

“Our corporate colors at Lambert Edwards have always been green and white, which I always say is Michigan State — and the color of money,” he said.

Lambert and his wife, Katy, have three children and live in the Northview High School district.

Mike Hughes, president of the MSU Club of West Michigan, said this is the 17th MSU Means Business event. It is designed as a networking event to bring together West Michigan MSU alumni “and learn about each others’ businesses.”

Stefanie Lenway, dean of the MSU College of Business, will be on hand to provide an overview and update on the Eli Broad College of Business at MSU.

Hughes, a partner at Coleman & Hughes insurance in Cascade Township, said MSU Means Business is open to the public and there is no cost to attend. However, advance registration is requested at

There are about 24,000 Michigan State University alumni in Kent, Ottawa, Barry and Allegan counties, according to the club.

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