Economic Development and Small Business & Startups

Start Garden invests in leather accessories

September 16, 2013
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Start Garden invests in leather accessories
J Fitzgerald Co.’s slogan is, “Every bag has a silver lining.” Photo via

Start Garden has added J Fitzgerald Co. to its portfolio of startups.

Rick DeVos’ $15 million seed fund invested $5,000 in J Fitzgerald Co. last month.

J Fitzgerald Co. plans to create fashionable and functional leather accessories.

The startup was selected by the Start Garden team.

“Our competitors produce large quantities in overseas factories, while we will produce small batches in the U.S. that are sold all year long,” writes idea creator Justin Harris on his Start Garden page. “Another focus will be on creating a community based around our product offerings to engage potential customers before, during and after the sale.

“We have tested the best ways to keep a relatively low overhead cost, while not sacrificing quality,” Harris writes. “We believe that our backpacks are the starting point to expanding our brand into other accessory pieces, like purses, shoes, wallets and more under the J Fitzgerald Co. brand.”

The startup’s slogan is, “Every bag has a silver lining.” 

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