Real Estate, Retail, and Small Business & Startups

Bridal-gown shop re-opens downtown

November 14, 2013
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A design room with a Vue
Shannon Gale operates her bridal-gown store, Vue Design, out of the Peacock Building in downtown Grand Rapids. Photo by Johnny Quirin

Shannon Gale is re-opening her successful business.

Vue Design, which designs and makes custom bridal gowns, is holding a grand-opening celebration Friday, from 4-9 p.m. at its new location in the Peacock Building in downtown Grand Rapids, at 11 Jefferson Ave. SE, just south of Fulton Street E.

“We have most things ready," said Gale of the event. "People will at least get a glimpse of our new location and some of the services we offer in our new location. They’ll also get kind of a sense of what’s coming from us."

The new space

Gale said she has 1,200 square feet of space just on the first floor, where the showroom is situated, and a lower level for design and production.

When Gale debuted her business in October 2011 at the MoDiv incubator on Monroe Center downtown, she had 500 square feet for both her showroom and production area.

Now that her Jefferson store gives her more than double the space as her previous shop, Gale has been able to enlarge the business’ production operation and add the sewing classes her customers asked for to the list of services Vue Design offers.

“It allows to us expand and grow,” Gale said.

Gale had signed the lease for the Peacock space with Locus Development in January and left Vue’s space at MoDiv at the end of March.

In the meantime, she ran her business by appointment from her Ada Township studio, while her new space was being built out.

“Business has actually been very, very steady," Gale said. "We saw an increase from last year, so given the fact that we were out of the public eye, that was really exciting and encouraging. It’s always good to see growth.”


Gale unveiled her new line of ready-made bridal gowns, the Shannon Gale Collection, last January at the two-day Winter Bridal Show at DeVos Place.

The line can be seen at Vue Design’s shop and at September’s Bride in Holland.

“They can look at the ready made, but if they want customization, they can come here,” Gale said.

Following its grand opening, Vue Design will begin its regular hours on Monday.

“We are also looking at doing appointments only a couple of days a week, but we haven’t figured out which days yet,” Gale said. “We’re working through that.”

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