Food Service & Agriculture, Manufacturing, and Sustainability

Activists rally at Kellogg

November 20, 2013
| By AP |
TAGS Kellogg
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Kellogg earns $311M in 1Q
Battle Creek-based Kellogg Co. was founded in 1906. Image via

Activists concerned about the Sumatran tiger rallied Wednesday at the headquarters of Kellogg Co., urging the cereal giant not to use palm oil from rainforests that provide habitat for the endangered animal.

About 80 people from around Michigan supporting the Forest Heroes Campaign delivered more than 5,000 petitions and letters to Kellogg in Battle Creek, pouring them from an oversized cereal box into a giant bowl.

Some were dressed as Kellogg's mascot, Tony the Tiger.

"We know Kellogg's cares about these issues, and we urge them to be a true forest hero," said Rachel Hood, executive director of the West Michigan Environmental Action Council. "It's time for Kellogg's to reject these destructive business practices."

Palm oil

Much of the world's palm oil comes from Indonesia, where rain forests are being destroyed for new plantations.

The forests provide habitat for the Sumatran tiger, which is on the verge of extinction. Only about 400 are believed to remain.

Palm oil is an ingredient in many consumer products.

Leaders of the Forest Heroes campaign said some companies are obtaining it through sustainable practices. They urged Kellogg not to deal with companies that destroy rainforests to get the oil.


Representatives of the group met with two Kellogg vice presidents.

Kellogg spokeswoman Kris Charles said all palm oil the company uses is "100 percent sustainably sourced."

"We continue to encourage our blended palm oil suppliers to increase the percentage of sustainably grown palm oil in the supplies they purchase, and are working with others in the industry to explore solutions to this global issue," Charles said.

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