Banking & Finance and Small Business & Startups

Start Garden invests in granola and tickets

December 2, 2013
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Start Garden invests in granola and tickets
Rani’s Yummy Granola sells on-the-go packs of granola in 13 flavors. Photo via

Two startups are closer to their goals after recently receiving an initial round of funding from Start Garden.

The Start Garden team invested $5,000 each into the startups last month, before Thanksgiving.

Rani’s Yummy Granola

One of the startups is Ann Arbor-based Rani’s Yummy Granola.

The startup sells an all-natural snack pack for people on the go.

The Start Garden funds will be used to create sample packs to promote the product in stores.

“Rani’s Yummy is the only loose granola being offered in the sport bar section,” writes idea creator Rani Bookvich on her Start Garden page. “We offer (13) unique flavors that no other company can offer consumers on the market. Our convenient packaging, that you can easily shoot in your mouth, eliminates sticky hands and crumbs on your shirt.”

Guest Edge

Grand Rapids-based Start Garden also invested in Guest Edge.

The Las Vegas-based startup is described as a kind of marriage of and Groupon.

Guest Edge offers members exclusive tickets to sporting events, concerts and shows.

The Start Garden funds will go toward developing the company’s website and soft runs.

“This idea is massive,” writes idea creator Ryan Gauthier on his Start Garden page.“Once we get into the sports industry (baseball games, etc.), we see aggressive expansion and profits for the foreseeable future. I have already succeeded with the idea once, but this time I want it to be permanent.” 

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