Small Business & Startups, Sports Business, and Technology

Start Garden invests in golf instruction

January 13, 2014
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Start Garden invests in golf instruction
The HC Golf mobile app connects players with instructors for “immediate swing feedback.” Photo via

Bryce Kaiser is a man who will “never say 'no' to a round of golf.”

HC Golf

Perhaps it is this passion that led to his new startup, HC Golf — an idea for a mobile app that would allow golfers to connect with instructors in real-time.

If the idea is successful, the technology of the app, backed by cloud servers, could be scaled appropriately as customer demand increases.

Grand Rapids-based Start Garden, Rick DeVos’ $15-million seed fund, liked Kaiser’s idea, making the startup its first investment in 2014.

HC Golf received a $5,000 investment this month, with Kaiser saying he plans to use the funds to test the functionality of his app and get feedback.

Kaiser expects a January release date.

“Simply import a video of your swing, describe the advice you are looking for and connect with a coach for immediate feedback,” Kaiser writes on his Start Garden page.

“HC Golf takes the inefficiencies and high costs out of private coaching, by providing a powerful communication-and-analysis-focused infrastructure,” Kaiser writes. “Anyone with a smartphone can have instant access to elite coaching.”

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